Strengthening Your Marketing Message
This is about writing targeted messages for your target market I Coach on how to isolate your target market, and then how to use market research to gather information about that group of people to use in your Marketing Strategies. When trying to strengthen your messaging, you take your market research and use it to create a powerful Marketing message. The strength of your Marketing message lies in its ability to speak to the specific wants and desires of your target market, and tap into their emotional reactions, or hot buttons. When you push those hot buttons, you motivate your audience to act. The more people you can motivate to act, the more leads you will have in store and on the other end of the phone line. With clients, I will cover : How strong messaging supercharges Lead Generation Examples of strong Marketing messages A process for developing your unique Marketing message Strategies that will strengthen your existing Marketing message How to test and measure the strength o