What happens when the old ways of finding new revenue sources are no longer working? Easy, tap into the channel of Social Lead Generation ... Unless you’re living under a rock, you’ve probably noticed that there’s been a shift in how people (and buyers) want to communicate. When it comes to business, gone are the days of frequent or impromptu in-person meetings. We've said good-bye to the times when you could make an unplanned call and expect someone to answer (we have smart phones to thank for that). Very soon, we’ll start to see the decline of business emails. The email has been dying for a while, but it’s been on a very slow road down. Kind of like the floppy disk, it seems like it’s lived forever! Email’s problem is that people are now starting to realize the fact that more than half of their daily inbox is from businesses trying to sell. The emails aren’t personalized (a first name doesn’t count!) and a lot of them are “cold” in that they’re from someone
