Strengthening Your Marketing Message
This is about writing targeted messages for your target market
I Coach on how to isolate your target market, and then how to use market research to gather information about that group of people to use in your Marketing Strategies.
When trying to strengthen your messaging, you take your market research and use it to create a powerful Marketing message. The strength of your Marketing message lies in its ability to speak to the specific wants and desires of your target market, and tap into their emotional reactions, or hot buttons.
When you push those hot buttons, you motivate your audience to act. The more people you can motivate to act, the more leads you will have in store and on the other end of the phone line.
With clients, I will cover:
How strong messaging supercharges Lead Generation
Examples of strong Marketing messages
A process for developing your unique Marketing message
Strategies that will strengthen your existing Marketing message
How to test and measure the strength of your message.
How to be consistent with your strong Marketing message
A strong Marketing message will make a huge difference in your Lead Generation Strategies.
A Marketing message is simply a statement or phrase that you use to communicate information about your business to others. A strong Marketing message will do four things:
Speak to the reader's needs, wants or problems (hot buttons)
Offer a solution, advantage, or benefit
Describe a point of difference
Motivate the reader to act
As I frequently say, the key is to motivate your target audience to do something after they read or hear the message. It needs to be strong enough to entice the audience to ask for more information, visit the site, pick up the phone, or walk in the store.
You will put your Marketing message(s) on every piece of Marketing material your business uses for Lead Generation, so it must be powerful and consistent and speak to the group of people that you have identified as your target or ideal customers. Strengthening your Marketing message has the potential to dramatically increase your Lead Generation before change or consider anything else …
Do you have confidence in your messaging?
Do you continue to work on it regularly?
PS: When you perfect what you are going to say, and who you are going to say it to, you can then dive into some Lead Generation Strategies. My focus (as a Business Coach) is to set up Lead Generation Strategies that either immediately or over time will run themselves, so you can generate more leads with less time investment.
How many strategies are YOU currently running?
What part of them is automated?
