6 Reasons Why Your Press Release Will Get Trashed
First, Editors receive around 200-300 Press Releases a week. That is 10,000 to 15,000 a year. Just to let you know. Leading business magazines are heavily targeted. Many get more than 500 a week. Editor’s employ assistants just to wade through them. Editors reveal there are six main reasons why most Press Releases get binned (or not paid attention to), and often not even read. 1. Irrelevant to their interests Every day, Editors receive Press Releases which have no conceivable relevance to the subjects they cover. It is clear those sending them have made no attempt to target. They probably have not even looked at the publications. They adopt a scatter-gun approach of sending Press Releases to every e-mail address they can find. In the good old days when they arrived by snail mail, at least PRs had to pay for the postage and take the trouble of stuffing them into envelopes. Now those cost and work constraints have disappeared. Because those who do take care to targ