What Makes You Any Different From The Other Marketing & Advertising Professionals?
This is video 1 in my 10-video series of the most common questions Small Business Owners ask me ... and my answers an thoughts ...
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Digital Content Marketing and The Funnel
Prospects and Clients respond to Digital Content Marketing when it speaks to their problems, fears, challenges, frustrations, uncertainties, concerns, or issues, that is relevant to their role, business, or industry. The more generic or general the content, the less likely that your target audience will read and engage. One of the most effective ways to make Digital Content Marketing relevant is to speak to a stage in the Buying Cycle, Buyer’s Journey, or Lead Funnel. There are effective ways to implement these effective tools of the trade ... Are you in the game … Here are some ideas that may help: The Top Of The Funnel Infographics, Whitepapers, and Reports Depending on the topic, infographics can actually work at any stage in the funnel, but work best illustrating trends, tips, and best practices that serve to attract early-stage buyers. An effective “white paper” is ideal top-of-the-funnel content because it can also be repurposed into multiple assets like