IMJustice Marketing

  "What are all the Salespeople NOT telling you about?" Absolutely CRUCIAL to understand this for your business ... And one of the reasons I state that most get Marketing and Advertising their business wrong ... ALL wrong! There are 3 basic components that define your Sales Process ... Lead Generation … Lead Qualification … Lead Conversion   Lead Generation has the job of reaching your prospects with a laser-focused message aimed specifically at their "hot buttons" and getting them to raise-their-hand and acknowledge interest in what you offer (or sell) ...   Lead Qualification has the job of separating those prospects into two different camps, those who WANT what you offer (or sell), and those who NEED what you offer (or sell) ... You always want to focus on prospects who WANT your product or service ... They will always be your target customers . A well-designed and carefully crafted Marketing message can do both vital components simultaneously...

Cross-selling is suggesting other relevant products people can try What is an example of Cross-Selling? When you buy a cell phone online, and the online store suggests screen protectors for that model, that’s Cross-Selling.     Up-Selling is persuading the customer to upgrade their product or buy a more expensive version of it .. . How do you Up-Sell? Let’s stick with the cellphone example. If you’re about to buy the model with 32GB of storage space, the online store can suggest you get the one with 64GB or 128GB. Here’s the great thing about Up-Selling. It doesn’t just increase AOV; it also increases customer lifetime value. In other words, customers spend more while they remain customers. And that’s why it’s so important for your business. In this article, I’m going to share my favorite Up-Selling tips. I’ll dive into some proven Up-Selling strategies and will provide examples to inspire you in your business. If you choose, you can implement your own reven...

  If you guessed “FREE” you’ve been reading too many sales letters. Intent is the most powerful word in advertising ... It is what makes retargeting work so well ... It is what makes your lookalike audiences work as well ... The copywriting legend, Gary Halbert, knew this … In his famous “Boron Letters” he wrote a story about owning a hamburger stand. Stating that when asked what advantage would you want people to often say: “better hamburgers” or “cheaper prices” ... Noooo! ... The right answer is ALWAYS a starving crowd ... Aka INTENT!   Intent Interest-based advertising (FB) is good. I’m not knocking it. There is a level of intent to Marketing weight loss programs to women age 45+ who like Kohls. But contrast that to the intent level of someone reading an article about “weight loss” or even higher searching the phrase “lose weight for a wedding”.  As they say … “There’s levels to this son!” If you want to have the MOST EFFECTIVE Advertising, simply incre...