IMJustice Marketing

  Here is the real key to success in Marketing ...   The Buyers Journey … And The Conversion Equation There's an old saying that goes like this ... "if you want to know why Jane Doe buys what Jane Doe buys, you've got to see the world through Jane Doe's eyes" ... The right offer allows you to capture a large percentage of all future buyers in addition to those looking to buy right now. There is an educational process that the prospect goes through, from the moment they begin thinking about buying your product or service, to the point where they complete the purchase. Most Marketing only caters to those now-buyers who'll be making a purchase decision in the very near future, and does nothing, or very little, to educate those who are just thinking about it right now, but who might buy later ...   Here is the problem with that ...   At any given moment, the number of prospects who are ready to buy right now represent no more than