TOP 5 Questions I am asked About Digital Content Marketing
Today, I want to share
some of the top questions I’ve received
as a Digital Marketing
Consultant – as well as my answers.
If you need further clarification on anything, do not hesitate
to reach out ...
1. I’ve already wasted
a lot of time and money on stuff like Google AdWords
and it just doesn’t work for me. How do I
know you can get results?
Digital Marketing entails a whole lot more than just paid
advertising –
and it takes a certain level of expertise and experience to
get results.
We look at your entire presence and work closely with you to
implement
the ones that will generate the most leads and sales.
2. How often should I
update my Website?
Your website is your top salesperson. This is where your
prospects and
customers will usually go FIRST for more information about
your company,
products, and services. What they experience on your website
could have
a direct impact on sales, so make sure all of your
information is up to
date. Consider adding a blog for daily or weekly updates.
3. I already have a
Facebook Fan Page – That’s Digital Marketing, right?
Almost ... except, Digital Marketing involves using VARIOUS
channels to
connect and communicate with your target audience. So it can
be very broad
term. A solid strategy ties everything together to make sure
you reach your
audience using the right platforms at the right time.
4. What are the
different types of Digital Marketing?
Some of the most common types include:
- Mobile to reach the massive amount of mobile internet users
- SEO to increase website visibility across the search
engines
- Email to deliver personalized, targeted messages to your
audience
- Social Media to manage your brand image and deliver your message
across multiple
social channels
- Video Marketing to captivate, be unique, and more memorable
than ever.
... and much more.
5. Is Digital
Marketing overrated?
No. In fact, it’s here to stay. The world is only becoming
more and more
digitally inclined every single day. In order to adjust, your
business
must do what it takes to effectively reach and convert your
target market.