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Listings are important, but they’re just the beginning. You also want to make sure you have reviews! Local listings are a great way to market your company and get the word out about your business and what you do. However, if you don’t have any positive reviews within those local listings they may do more harm than good. This is because when reviewing all the different businesses within your industry or category, users will look to the reviews to give them a better idea of the service and quality of product they can expect. And if you don’t have any reviews but your competition’s page is filled with them, you’re sending customers directly to them instead of to you. You can get more reviews by using surveys, providing incentives, having a tablet with the review site already up to hand over to customers, responding to reviews already up, and by knowing when and where to refer customers. If you haven’t put your business or brand out there in as many places as yo...