tag:blogger.com,1999:blog-9306139616167775202024-03-05T12:10:30.058-05:00IMJustice MarketingI help Small Business Owners who find themselves struggling, stuck, or not growing as fast as they would like to, understand why that is happening to them ...
And when tested and proven world-class strategies and tactics are revealed, more leads, more conversions, more transactions, and more profits are a forgone conclusion ...IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comBlogger311125tag:blogger.com,1999:blog-930613961616777520.post-26866915092051697602024-03-04T23:45:00.000-05:002024-03-04T23:45:11.721-05:00Powerful Offers to Generate Leads, Not to Close Sales ...<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEj27qnuyzpNXu4WHXACxZGRoXc3MsPmOphGgQABuM9ILR_1Bs2dQXYbjI8EDwItU8H7x7w4rJTKQb6_R5bJQSC2cqnntcVVzUePMgxqBdsSNHVciaFA9qz0xdzJjsPNnUdfZfrl9Q1FROprZzmpRX7wFt4S7naG3Aca9s-vQ0gwIc4GhIk-kD3xsPHHbt61" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="350" data-original-width="600" height="234" src="https://blogger.googleusercontent.com/img/a/AVvXsEj27qnuyzpNXu4WHXACxZGRoXc3MsPmOphGgQABuM9ILR_1Bs2dQXYbjI8EDwItU8H7x7w4rJTKQb6_R5bJQSC2cqnntcVVzUePMgxqBdsSNHVciaFA9qz0xdzJjsPNnUdfZfrl9Q1FROprZzmpRX7wFt4S7naG3Aca9s-vQ0gwIc4GhIk-kD3xsPHHbt61=w400-h234" width="400" /></a></div><br /><p></p><p><br /></p><p><span style="color: white; font-size: medium;">Powerful offers that drive your audience to act can be used in your business to do a myriad of things. They are great for moving old or overstocked products, overcoming buyer objections, eliminating purchase risk, or even just building your customer database.</span></p><p><span style="color: white; font-size: medium;">Well-crafted offers are also fantastic Lead Generators - which is what I like to focus on. In this case, the offer is designed to get potential customers to identify themselves, not to close sales. Once those potential customers have identified themselves - they have taken action to redeem the offer - they enter the formal Sales Process, and you can convert them into a loyal customer.</span></p><p><span style="color: white; font-size: medium;">Offers designed to be Lead Generators drive more qualified prospects to your business. They weed out the buyers who would take advantage of your offer, but who are not otherwise a part of your target market. I show how to speak to your target market's "hot buttons" and emotional motivators, instead of simply crafting an offer based on financial savings or bonuses.</span></p><p><br /></p><p><span style="color: red; font-size: x-large;">Let's get started!</span></p><p><span style="color: red; font-size: x-large;"><br /></span></p><p><span style="color: red; font-size: x-large;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="color: red; font-size: x-large;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEgwkbNeAl37GDPqLq_z098JGPPur3DC-xmE_AKQ6ZfzSigBKiuZrzgp9CfcB5dredW3e3EV4K0MEjHpFZK-IQjusf2WOr3NE3x74eGfkGRP8uWCsGfmwpyRUSycqLK9rK6HkN7EtJbA923x8GvplQu9h_xTN1i1xSAhRdUzETzbZpxrxU9zbdiM2lu4t-qX" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="630" data-original-width="1200" height="336" src="https://blogger.googleusercontent.com/img/a/AVvXsEgwkbNeAl37GDPqLq_z098JGPPur3DC-xmE_AKQ6ZfzSigBKiuZrzgp9CfcB5dredW3e3EV4K0MEjHpFZK-IQjusf2WOr3NE3x74eGfkGRP8uWCsGfmwpyRUSycqLK9rK6HkN7EtJbA923x8GvplQu9h_xTN1i1xSAhRdUzETzbZpxrxU9zbdiM2lu4t-qX=w640-h336" width="640" /></a></span></div><span style="color: red; font-size: x-large;"><br /></span><p></p><p style="text-align: center;"><span style="color: red; font-size: x-large;"><b>With clients, I go over:</b></span></p><p style="text-align: center;"><span style="color: red; font-size: x-large;"><i>The elements that make an offer “powerful”</i></span></p><p style="text-align: center;"><span style="color: red; font-size: large;"><i>A process for creating a powerful offer</i></span></p><p style="text-align: center;"><span style="color: red; font-size: large;"><i>Types of powerful offers</i></span></p><p style="text-align: center;"><span style="color: red; font-size: large;"><i>Examples of powerful offers</i></span></p><p style="text-align: center;"><span style="color: red; font-size: large;"><i>Testing and measuring your powerful offers</i></span></p><p><span style="color: red; font-size: x-large;"><br /></span></p><p style="text-align: center;"><span style="color: white; font-size: large;"><b>A powerful offer is irresistible to your potential customers' emotional motivators.</b></span></p><p><span style="color: red; font-size: x-large;"><br /></span></p><p><span style="color: white; font-size: medium;">In simple terms, a powerful offer gets people to respond, or act. It will provide enough motivation for the reader to pick up the phone, visit your website, or walk into your store.</span></p><p><span style="color: white; font-size: medium;"><br /></span></p><p><span style="color: white; font-size: medium;">Often, powerful offers are called irresistible offers because they seem too good to pass up. They make your target audience think, "Wow! This is the chance I've been waiting for!" or, "I'd be nuts not to take advantage of this opportunity!"</span></p><p><span style="color: white; font-size: medium;"><br /></span></p><p><span style="color: white; font-size: medium;">Using emotional motivators in your offer (and in your headlines and copywriting) will drive qualified prospects to your business, and will make the job of converting customers into repeat business easier and more cost effective.</span></p><p><span style="color: red; font-size: x-large;"><br /></span></p><p style="text-align: center;"><span style="color: red; font-size: large;"><b>A powerful offer should also feature an element of urgency or scarcity as a key motivator for action.</b></span></p><p style="text-align: center;"><span style="color: white; font-size: medium;"><b>Get creative and put together new and exciting offers for your potential clients on a regular basis.</b></span></p><p style="text-align: center;"><span style="color: white; font-size: medium;">Remember - you will need to keep improving and revising your offers to ensure you continue to draw leads from them. Otherwise, your audience will get used to seeing the same offer, assume it is always available, and it may become stale.</span></p><p style="text-align: center;"><span style="color: white; font-size: medium;">Use opportunities like seasons, events, anniversaries, and other celebrations to change and renew offers. When you bring in a new product line, feature a new service, or try to go after a new segment of your target market, see if you can create an offer around the news and bring in some new leads.</span></p><p style="text-align: center;"><br /></p><p><span style="color: red; font-size: medium;">PS: It’s a good idea to spend some time cultivating your headline writing skills. Compelling headlines, in all your Marketing and Sales materials (and subheadlines), are a powerful - or even essential - component of your Lead Generation tools.</span></p><p><span style="color: red; font-size: x-large;"><br /></span></p><p style="text-align: center;"><span style="color: white; font-size: large;"><b>Do you put a lot of effort into both of them?</b></span></p><p><span style="color: red; font-size: x-large;"></span></p><p><br /></p><p><span style="color: red; font-size: x-large;"><br /></span></p><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-83377815439953322892024-02-09T15:28:00.001-05:002024-02-09T15:28:01.896-05:00Unlocking Business Potential: The Strategic Marketing and Business Coaching Advantage<img src='https://www.imjusticemarketing.com/wp-content/uploads/2024/01/newbanner1.png'>
<span style="font-size: 22px;"><strong><span style="font-family: 'Yanone Kaffeesatz'; color: #000000;">In today's fast-paced and highly competitive business landscape, Small Business Owners, Entrepreneurs, and Professionals often find themselves at a crossroads. Despite their passion, dedication, and hard work, many struggle to grow their business, stuck in a cycle of competing on price, lackluster sales, and inadequate revenue. The root cause? A common oversight of the strategic underpinnings that can make or break a business's success.</span></strong></span>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Skranji; font-size: 28px; color: #014505;">The Essence of Strategic Marketing</span></p>
<span style="font-family: 'Yanone Kaffeesatz'; font-size: 21px; color: #000000;">Strategic Marketing goes beyond mere advertising and promotions; it's about making pivotal decisions that define and differentiate your business in the marketplace. It's a comprehensive approach that involves understanding your <em><strong>unique value proposition</strong></em>, identifying and deeply understanding your <strong><em>ideal</em> <em>customer</em></strong>, and crafting <em><strong>compelling messages</strong></em> that resonate on a personal level. Strategic Marketing is not a one-time effort but a continuous process of aligning your business goals with the evolving needs and behaviors of your target market.</span>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Skranji; font-size: 28px; color: #000000;">Establishing a Market-Dominating Position</span></p>
<span style="font-family: 'Yanone Kaffeesatz'; font-size: 21px; color: #000000;">A <em><strong>Market-Dominating Position</strong></em> is not just about being another player in your industry; it's about being the leader. This requires a clear understanding of what sets you apart from competitors and communicating that difference in a way that makes it obvious to your prospects that doing business with anyone else would be a compromise. It's about establishing your business as the go-to authority, offering solutions that are not just better, but also uniquely tailored to meet the needs of your ideal customers.</span>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Skranji; font-size: 28px; color: #014505;">Deep Dive into the Customer's Psyche</span></p>
<span style="font-family: 'Yanone Kaffeesatz'; font-size: 21px; color: #000000;">The cornerstone of Strategic Marketing is a profound understanding of your target or ideal customer, not just demographically but psychographically. This involves delving into their mindset, understanding <strong><em>their decision-making process</em></strong>, and mapping out their journey from awareness to purchase. By doing so, you can craft Marketing messages and strategies that speak directly to their needs, challenges, and desires, significantly improving your conversion rates.</span>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Skranji; font-size: 28px; color: #000000;">The Transformative Power of Business Coaching</span></p>
<span style="font-family: 'Yanone Kaffeesatz'; font-size: 21px; color: #000000;">Amidst the challenges of running a business, it's easy to lose sight of the bigger picture. This is where a Business Coach steps in—a strategic partner dedicated to your success. <a href="https://imjusticemarketing.com/BusinessCoaching" target="_blank" rel="noopener">Business Coaching</a> is not merely about providing advice; it's about facilitating a transformative process that helps you understand why you're stuck and how to move forward. This brings up the famous clarifying statement: <em>The difference between giving information and giving advice ... is telling them here's what you should be doing about it, and the specifics ...</em></span>
<img class=" wp-image-31290 aligncenter" src="https://www.imjusticemarketing.com/wp-content/uploads/2024/02/Blog-Post-Image.png" alt="The Strategic Marketing Roadmap" width="757" height="397" />
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Skranji; font-size: 28px; color: #014505;">Customized Strategies for Growth</span></p>
<span style="font-family: 'Yanone Kaffeesatz'; font-size: 21px; color: #000000;">A Business Coach brings to the table a wealth of knowledge, experience, and tested and proven strategies tailored to your unique business context. They help you identify your Market-Dominating Position, understand your ideal customer, and refine your Sales and Marketing Strategies to ensure they are not just effective but also strategically aligned with your long-term goals.</span>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Skranji; font-size: 28px; color: #000000;">From Insights to Action</span></p>
<span style="font-family: 'Yanone Kaffeesatz'; font-size: 21px; color: #000000;">What sets Business Coaching apart is the focus on actionable insights and accountability. It's one thing to understand what needs to be done and another to put that understanding into action. A Business Coach ensures that strategic insights translate into concrete actions, guiding you through the implementation of effective Marketing Strategies, refining your <a href="https://growthstrategies.link/SpecialGift4" target="_blank" rel="noopener">Sales Process</a>, and helping you create a compelling brand message that resonates with your target audience.</span>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Skranji; font-size: 28px; color: #014505;">The Synergy of Strategic Marketing
and Business Coaching</span></p>
<span style="font-family: 'Yanone Kaffeesatz'; font-size: 21px; color: #000000;">The combination of Strategic Marketing and Business Coaching creates a powerful synergy that can catapult your business to new heights. By embracing <a href="https://imjusticemarketing.com/Website2" target="_blank" rel="noopener">Strategic Marketing</a>, you make informed decisions that position your business for success. With the support of a Business Coach, you gain clarity, direction, and the confidence to implement these strategies effectively. You begin this roadmap and game plan by understanding the fundamentals that grow a business, and discover an entire world of strategies that are not typically covered by your the Specialist or Agency. They are busy and focused on selling what they do, or what's on their menu ... A Business Coach isn't paid to sell, they are paid to reveal and teach the way to success in business ...</span>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Skranji; font-size: 32px; color: #000000;">Conclusion:
Building on a Solid Foundation
for Unprecedented Growth</span></p>
<span style="font-family: 'Yanone Kaffeesatz'; font-size: 21px; color: #000000;">The journey toward achieving and surpassing your business goals is both challenging and rewarding. Yet, without a solid foundation and a deep understanding of fundamental business strategies, navigating the path to success can feel like navigating a ship without a compass. Strategic Marketing and Business Coaching are not merely tools in your arsenal; they are the bedrock upon which sustainable growth and profitability are built.</span>
<span style="font-family: 'Yanone Kaffeesatz'; font-size: 21px; color: #000000;">A strong foundation in business begins with clear fundamentals: knowing your unique Market-Dominating Position, deeply understanding your target customer, effectively mapping out their decision-making process, crafting compelling messages that resonate, developing a successful Sales Process, and deploying Strategic Marketing collateral. Without these critical elements, businesses risk wandering aimlessly, relying on sporadic tactics rather than a cohesive strategy, essentially winging it in a landscape that demands precision and intention.</span>
<span style="font-family: 'Yanone Kaffeesatz'; font-size: 21px; color: #000000;">The importance of these fundamentals cannot be overstated. They are the compass that guides your business decisions, ensuring that every step taken is a step toward your ultimate goals. Without a solid foundation, efforts can be disjointed, resources can be wasted, and the potential for growth can be severely limited.</span>
<span style="font-family: 'Yanone Kaffeesatz'; font-size: 21px; color: #000000;">Incorporating Strategic Marketing and leveraging the expertise of a Business Coach brings clarity, direction, and actionable insights to the forefront of your business strategy. This powerful combination ensures that your business is not just surviving but thriving, built on a foundation that supports sustained growth and success.</span>
<span style="font-family: 'Yanone Kaffeesatz'; font-size: 21px; color: #000000;">As you reflect on your business's current trajectory, consider the transformative potential of reinforcing your foundation with Strategic Marketing and the guidance of a Business Coach. This approach does not just prepare you to face the challenges of today's competitive business environment; it equips you with the strategies, insights, and support necessary to achieve your vision for success.</span>
<span style="font-family: 'Yanone Kaffeesatz'; font-size: 21px; color: #000000;">Embrace the journey with the confidence that comes from a strong foundation and strategic guidance. The path to unprecedented growth and the realization of your business dreams is well within reach, provided you build on the solid ground of fundamental business strategies and expert coaching. Together, they can unlock the full potential of your business, ensuring a future marked by achievement and excellence.</span>
<p style="text-align: center;"><span style="font-size: 24px; color: #014505;"><strong>[ninja_form id=1]</strong></span></p>
<p style="text-align: center;"><a href="https://growthstrategies.link/Appointment"><img class="aligncenter wp-image-31298 size-full" src="https://www.imjusticemarketing.com/wp-content/uploads/2024/02/My-AI-Signature.png" alt="IMJustice Marketing and Dave Smith Business Coach and Strategist" width="700" height="400" /></a></p>
<a href='https://imjusticemarketing.com/strategic-marketing-and-business-coaching/?feed_id=996'>https://imjusticemarketing.com/strategic-marketing-and-business-coaching/?feed_id=996</a><style>[class^='wp-image']{width:100%;height:auto;}</style><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-25225083973240540852024-02-07T22:28:00.007-05:002024-02-07T22:31:20.323-05:00Marketing & Sales Funnels<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/a/AVvXsEg_TPi4gi8d4XUFTp0sEk6wSqChmKnjVggPCNg-NwL6jVDL1uCe5zbyb5EXz1euBoa_thS9bYsv3dwvhDHKjtc0RnIie8bG1uzU_7hLC7gAn2z679SlnfJqv1tr-6Pms3iTDsHHFMUcspelcngeye5SDfFzaowLcmRpgV1yCxAwf2pURu9rJFEGfyVNtyyc" style="margin-left: 1em; margin-right: 1em;"><img alt="" data-original-height="630" data-original-width="1200" height="336" src="https://blogger.googleusercontent.com/img/a/AVvXsEg_TPi4gi8d4XUFTp0sEk6wSqChmKnjVggPCNg-NwL6jVDL1uCe5zbyb5EXz1euBoa_thS9bYsv3dwvhDHKjtc0RnIie8bG1uzU_7hLC7gAn2z679SlnfJqv1tr-6Pms3iTDsHHFMUcspelcngeye5SDfFzaowLcmRpgV1yCxAwf2pURu9rJFEGfyVNtyyc=w640-h336" width="640" /></a></div><br /><p></p><p><span style="color: #d0e0e3; font-size: medium;">With this article, I explain the concept and strategic importance of Marketing and Sales Funnels, but also guide you through the process of creating one, right up to a compelling call to action at the end. I enjoy educating, informing, and encouraging you to seek out an Expert for your Marketing and business growth needs ... Why would you wait ... :)</span></p><p><br /></p><p style="text-align: center;"><span style="color: white; font-size: x-large;"><b><i>The Essence of Marketing and Sales Funnels</i></b></span></p><p><span style="color: #9fc5e8; font-size: medium;">Imagine embarking on a journey, one where each step is designed to guide you closer to your ultimate goal. This is the essence of Marketing and Sales Funnels - a carefully crafted path that leads potential customers from initial awareness all the way to making a purchase and beyond ...These funnels aren't just a series of random touchpoints, or full on sales attempts. Instead, they represent a strategic, deliberate process where every stage is tailored to engage, nurture, and convert your audience.</span></p><p><br /></p><p style="text-align: center;"><b><span style="color: white; font-size: x-large;">Why Funnels Are a Strategic Asset</span></b></p><p><span style="color: #9fc5e8; font-size: medium;">In business, possessing a strategic asset that continuously delivers value is akin to finding a treasure map where X marks the spot of endless opportunities. Marketing and Sales Funnels are precisely that. They offer a panoramic view of the customer journey, allowing businesses to pinpoint exactly where they need to focus their efforts. </span></p><p><span style="color: #9fc5e8; font-size: medium;">By understanding and optimizing each phase of the funnel, companies can significantly enhance their customer engagement, improve conversion rates, and even drive up the lifetime value of each customer. These funnels aren't just about making a sale; they're about creating a seamless experience that builds trust, loyalty, and, ultimately, a community of advocates for your brand.</span></p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNCRLlJ0_1ly_ey0vkT_44yhWJRXxMSwMe0hDo3bQ8itX9tiZjkBOtDEbimXJZYJc48WTCr96y_msWtQZSTN2px5s8xi-MWXA61wYEvalmINZhYbn0i1Kjm6pPn3zRuOsMR16O99BlrX6CC07iNjVka3g-fdiYYjhhWPQ5mGpP1DxUGMDFBp2mQTNIwF2h/s1200/Marketing%20and%20Sales%20Funnel%201.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNCRLlJ0_1ly_ey0vkT_44yhWJRXxMSwMe0hDo3bQ8itX9tiZjkBOtDEbimXJZYJc48WTCr96y_msWtQZSTN2px5s8xi-MWXA61wYEvalmINZhYbn0i1Kjm6pPn3zRuOsMR16O99BlrX6CC07iNjVka3g-fdiYYjhhWPQ5mGpP1DxUGMDFBp2mQTNIwF2h/w640-h336/Marketing%20and%20Sales%20Funnel%201.png" width="640" /></a></div><p><br /></p><p style="text-align: center;"><span style="color: #9fc5e8; font-size: medium;">Identify what they want, tell them how you know all about it, <br />and then give them something extraordinary</span></p><p><br /></p><p style="text-align: center;"><b><span style="color: #fcff01; font-size: x-large;">Crafting Your Funnel with the End in Mind</span></b></p><p><span style="color: white; font-size: medium;">The strategic creation of Marketing and Sales Funnels begins with a clear vision of the desired outcome. Do you aim to generate leads, or are you focusing on closing sales? While both goals are vital, starting with quality Lead Generation is often the most effective strategy to catch the attention of your prospects. It's about making them "raise their hands", signaling their interest in what you have to offer. </span></p><p><span style="color: white; font-size: medium;">To achieve this, your funnel must be designed to attract, engage, and convert. Attract them with compelling content, engage by addressing their needs and pain points, and convert by offering solutions that are too good to resist. Remember, the most successful funnels are those that start with the end in mind, reverse-engineering the process to ensure every step leads towards that goal.</span></p><p><br /></p><p style="text-align: center;"><b><span style="color: #fcff01; font-size: x-large;">A Call to Action That Resonates</span></b></p><p><span style="color: white; font-size: medium;">Embarking on the journey of creating effective Marketing and Sales Funnels can be the game-changer your business has been searching for. But it's not just about understanding what funnels are or why they're important. It's about taking strategic action to design a funnel that aligns with your business goals and resonates with your target audience. </span></p><p><span style="color: white; font-size: medium;">If the thought of crafting a funnel that can transform strangers into loyal customers seems daunting, you're not alone. This is where the expertise of a seasoned Marketing Professional (or Business Coach) can make all the difference.</span></p><p><span style="color: white; font-size: medium;">With a deep understanding of Strategic Marketing and a proven track record of success, I'm here to help you unlock the full potential of your business. Don't let the opportunity to create a powerful strategy like this that drives growth, builds relationships, and maximizes profits slip through your fingers. Reach out today, and let's start a conversation that could redefine the future of your business. </span></p><p><span style="color: white; font-size: medium;">Together, we can create a roadmap to success that turns prospects into advocates, one step at a time ,,.</span></p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfmnpzve2cpJ95JHgmC9uRnCLNxFpCwdRzxhbYULzjEQd-4d6IBWhViC3lmJ_oeOzwfRCLPsvbbiNLFoH6hcZf8ErihTGMU4UE0iczEmVuBtSRDEpa9xycr2F15izBs2Hnh5rew4sXUBPs-PN_Ot0-mkNbHE2ZKqgI4avce_LTYj4Mn8ZGIfmGwLfZbGPD/s700/My%20AI%20Signature.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="700" height="366" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfmnpzve2cpJ95JHgmC9uRnCLNxFpCwdRzxhbYULzjEQd-4d6IBWhViC3lmJ_oeOzwfRCLPsvbbiNLFoH6hcZf8ErihTGMU4UE0iczEmVuBtSRDEpa9xycr2F15izBs2Hnh5rew4sXUBPs-PN_Ot0-mkNbHE2ZKqgI4avce_LTYj4Mn8ZGIfmGwLfZbGPD/w640-h366/My%20AI%20Signature.png" width="640" /></a></div><br /><p><br /></p><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-67764614900687115542024-01-27T17:07:00.001-05:002024-01-27T17:07:11.891-05:00The Strategic Marketing Blueprint: Empowering Small Business Owners Beyond the Quota-Driven Chaos<img src='https://www.imjusticemarketing.com/wp-content/uploads/2024/01/Preaching-To-The-Choir.png'>
<span style="font-family: Arya; font-size: 20px; color: #000000;">In an era where the market is saturated with Marketing and Advertising Agencies, each promising the moon and the stars with their cookie-cutter solutions, Small Business Owners find themselves at a crossroads. The relentless pursuit of sales quotas by agencies has led to a deluge of tactics that, while they may look appealing on the surface, and might be commonly known, often fail to address the unique challenges and opportunities that individual businesses face. This realization isn't just an epiphany; it's a call to action for Business Owners, Entrepreneurs, and Professionals who strive for excellence in their endeavors, seeking not just to survive but to thrive and dominate their markets.</span>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Chewy; font-size: 48px; color: #084a03;">The Illusion of Success
A One-Size-Fits-All Approach</span></p>
<span style="font-family: Arya; font-size: 20px; color: #000000;">It's a common narrative: bright-eyed Business Owners sold on the dream of exponential growth, only to find themselves shackled to tactics that don't align with their vision or market realities. This isn't just a setback; it's a profound disservice to the passion and dedication that drives the entrepreneurial spirit. <a href="https://growthstrategies.link/SpecialGift1" target="_blank" rel="noopener"><strong>The crux of the matter</strong></a> lies in the recognition that when Marketing and Advertising strategies are crafted to meet the Agency's sales quotas rather than tailored to the business's unique needs, the path to genuine growth becomes obscured.</span>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Chewy; font-size: 48px; color: #084a03;">Strategy Over Tactics
The Road Less Travelled</span></p>
<span style="font-family: Arya; font-size: 20px; color: #000000;">The cornerstone of true market dominance and sustainable business growth lies in a foundational Strategy that precedes tactics. This strategy-first approach (along with the fundamentals of growing a business), ensures that every Marketing effort is aligned with the business's core objectives, target audience, and value proposition. It's about understanding that a well-crafted <a style="color: #000000;" href="https://growthstrategies.link/BusinessPlans" target="_blank" rel="noopener"><strong>Business Plan</strong></a> and a Strategic Marketing framework aren't just documents or concepts; they're your business's compass and map in the competitive terrain.</span>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Chewy; font-size: 48px; color: #084a03;">Crafting Your
Market Dominating Position</span></p>
<span style="font-family: Arya; font-size: 20px; color: #000000;">A Market Dominating Position isn't about being just another player in the game; it's about changing the game itself. It starts with a deep dive into identifying your ideal customer, both demographically and psychographically, understanding their decision-making process, and then crafting compelling messaging that resonates with their needs, desires, and pain points. This isn't a task for the faint-hearted; it requires insight, persistence, and a relentless commitment to excellence.</span>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Chewy; font-size: 48px; color: #084a03;">The Transformational Power of
Strategic Marketing Collateral</span></p>
<span style="font-family: Arya; font-size: 20px; color: #000000;">When Business Owners take the reins of their Marketing strategy, armed with a comprehensive understanding of their market and a clear vision of their goals, the shift is transformative. Strategic Marketing collateral becomes more than just advertisements or sales pitches; it becomes a tool of empowerment (especially if you invest in <a href="https://growthstrategies.link/BusinessCoaching" target="_blank" rel="noopener"><strong>a good Business Coach</strong></a>), a means to educate, engage, and elevate the customer experience. This collateral is designed not just to attract attention, but to build relationships, foster loyalty, and drive conversions in a way that is both meaningful and measurable.</span>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Chewy; font-size: 48px; color: #084a03;">From Reactive to Proactive
The New Paradigm</span></p>
<span style="font-family: Arya; font-size: 20px; color: #000000;">Gone are the days when Business Owners had to react to the tactics pushed upon them by Agencies. In the Strategic Marketing paradigm, Business Owners are not just participants; they are the orchestrators of their success <a href="https://growthstrategies.link/SpecialGift2" target="_blank" rel="noopener"><em><strong>(with the right information that is)</strong></em></a> ... They can now approach agencies with clarity and confidence, dictating the tactics that align with their strategy, ensuring that every Marketing effort is a step towards achieving their vision.</span>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Chewy; font-size: 48px; color: #084a03;">Crushing the Competition
A Byproduct of Strategic Excellence</span></p>
<span style="font-family: Arya; font-size: 20px; color: #000000;">In the journey towards building a business that not only survives but thrives, the ability to outmaneuver and outperform competitors is not just a goal; it's an inevitable outcome of strategic precision. This isn't about competition for competition's sake; it's about establishing a legacy of excellence, innovation, <a href="https://growthstrategies.link/SpecialGift4" target="_blank" rel="noopener"><strong>a successful Sales Process</strong></a>, and leadership in your industry. When your business operates from a foundation of Strategic Marketing, competitors are no longer obstacles; they're benchmarks on the path to your business's ultimate success. And when implemented correctly, they don't stand a chance against you ...</span>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: Chewy; font-size: 48px; color: #000000;">Conclusion
The Call to Strategic Action</span></p>
<span style="font-family: Arya; font-size: 20px; color: #000000;">For Small Business Owners, Entrepreneurs, and Professionals, the message is clear: the road to success is paved with Strategy, not shortcuts. As you navigate the complexities of the business world, remember that your greatest asset isn't just your product or service; it's the strategic vision that guides your journey. In the realm of Strategic Marketing, knowledge isn't just power; it's profit, growth, and the realization of your entrepreneurial dreams. <a href="https://growthstrategies.link/SpecialGift3" target="_blank" rel="noopener"><strong>Here is a very good start!</strong></a></span>
<span style="font-family: Arya; font-size: 20px; color: #000000;">With this article, I hope to inspire, inform, educate, and empower Business Owners to take a strategic approach to Marketing, transcending the generic tactics often sold by Agencies, or even Specialists ... This is not stating that these tactics are something bad, or evil ... They are indeed valuable, but at the right time, and in the right order or step ... By emphasizing strategy, tailored solutions, and a proactive stance, you can help your business, and anyone attached to it, chart a clearer and more confident path to success ...</span>
<p style="text-align: center;">[ninja_form id=1]</p>
<p style="text-align: center;"><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://growthstrategies.link/StrategySessions" target="_blank" rel="noopener"><span class="font-effect-outline" style="font-size: 48px;"><strong>Strategy Session</strong></span></a></span></p>
<p style="text-align: center;"><img class="alignnone size-full wp-image-27887" src="https://www.imjusticemarketing.com/wp-content/uploads/2023/04/Best-Contact-Info-one.png" alt="IMJustice Marketing signature" width="628" height="463" /></p>
<span style="font-size: 16px; color: #000000;"><strong>PS:</strong> If you want to step into the world of Strategic Marketing and thinking, I created a 61 email campaign, one sent per week, of the tip of this iceberg on what I am trying to convey ... Jump in, there are no commitments, no gimmicks, and no BS ... And as always, reach out anytime ... <a style="color: #000000;" href="https://growthstrategies.link/FreeSubscription" target="_blank" rel="noopener"><strong>CLICK HERE</strong></a></span>
<span style="font-size: 16px; color: #000000;"><strong>PSS:</strong> Don't want to invest in a Business Coach? Already have Marketing & Advertising well in hand? Have a staff member that does these things for you? How about getting all the world-class goods, but at a mere fraction of the typical cost per month, and delivered right to your inbox? <a style="color: #000000;" href="https://growthstrategies.link/ThePackages" target="_blank" rel="noopener"><strong>CLICK HERE</strong></a> to check it out ...</span>
<a href='https://imjusticemarketing.com/the-strategic-marketing-blueprint/?feed_id=943'>https://imjusticemarketing.com/the-strategic-marketing-blueprint/?feed_id=943</a><style>[class^='wp-image']{width:100%;height:auto;}</style><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-10285688167777756402024-01-08T21:03:00.005-05:002024-01-08T21:03:41.528-05:00Webinar Marketing Strategies<p><b><span style="color: white; font-size: large;"> Are you a Small Business Owner ready to take your Marketing game to the next level? </span></b></p><p><span style="color: #cfe2f3; font-size: medium;">Dive into the world of Webinars and discover how this powerful tool can skyrocket your brand awareness and customer engagement. Unravel the secrets of successful Webinar Marketing, tailored specifically for YOUR business.</span></p><p><span style="color: #cfe2f3; font-size: medium;">Don't miss out on this game-changing opportunity – learn how on your own, or ask me to guide you, and let your business thrive!</span></p><p><br /></p><p><span style="color: white; font-size: large;"><b>Are you tired of conventional Marketing Strategies that yield mediocre results?</b></span></p><p><span style="color: #cfe2f3; font-size: medium;">It's time to embrace innovation! Join the world of Webinars and learn how to harness that potential, to propel your Small Business into the spotlight.</span></p><p><span style="color: #cfe2f3;"><span style="font-size: medium;">From crafting compelling content to mastering the art of audience engagement, you can do this. Elevate your brand and watch your business flourish. Learn the power now, or let me help you!</span> </span>😎</p><p><br /></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRwpvNRtoINWlEpGDswF5Z3wYgB9npKoN-bRI4hZhreCjiLE00ebC-K4ipQf5zUEd0bvLVd2lvNrFdZd1HFclsKr-nb9w2z_fMCbEhB6gvRs8E0xgJuyHvj7O-cnfW9cdX4EOeIJ3SE5fYMBwlsEUGMlp2J2txKZ9hBueWbhY3i9TYuL-rJGFxcdJinkFZ/s1200/Webinar%20Funnel.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRwpvNRtoINWlEpGDswF5Z3wYgB9npKoN-bRI4hZhreCjiLE00ebC-K4ipQf5zUEd0bvLVd2lvNrFdZd1HFclsKr-nb9w2z_fMCbEhB6gvRs8E0xgJuyHvj7O-cnfW9cdX4EOeIJ3SE5fYMBwlsEUGMlp2J2txKZ9hBueWbhY3i9TYuL-rJGFxcdJinkFZ/w640-h336/Webinar%20Funnel.png" width="640" /></a></div><br /><p><br /></p><p><b><span style="color: white; font-size: large;">Calling all Small Business Owners! Are you ready to dominate your niche and leave your competitors in the dust?</span></b></p><p><span style="color: #cfe2f3; font-size: medium;">Say goodbye to traditional Marketing woes and hello to Webinar Marketing mastery. If wanted, I will guide you through the process of creating and promoting Webinars that captivate your audience and drive sales.</span></p><p><span style="color: #cfe2f3; font-size: medium;">Don't settle for mediocrity – seize this opportunity to make a lasting impact on your industry. Revolutionize your approach! Learn how on your own, or reach today ...</span> 😎</p><p><br /></p><p><b><span style="color: white; font-size: large;">Unleash the magic of Webinars and watch your Small Business transform into a Marketing dynamo!</span></b></p><p><span style="color: #cfe2f3; font-size: medium;">Learn the secrets to creating irresistible Webinar content, generating leads, and converting attendees into loyal customers.</span></p><p><span style="color: #cfe2f3; font-size: medium;">If you're ready to amplify your brand presence and boost your bottom line, this is your ticket to success.</span></p><p><span style="color: #cfe2f3; font-size: medium;">Join me, or embark on a journey to marketing greatness on your own. Secure your future success – it's time to make magic happen!</span> 😎</p><p><br /></p><p><b><span style="color: white; font-size: large;">Dreams of growing your Small Business into a powerhouse?</span></b></p><p><span style="color: #9fc5e8; font-size: medium;">It's time to turn those dreams into reality with the magic of Webinar Marketing wizardry!</span></p><p><span style="color: #9fc5e8; font-size: medium;">Join me, or discover the enchanted strategies that will captivate your audience, build brand authority, and drive sales like never before ... Or, dive into it yourself, and make it happen ...</span></p><p><span style="color: #9fc5e8; font-size: medium;">Don't hold back – embrace the power of Webinars and propel your business toward unprecedented success. Let's start a dialogue, or embark on the journey yourself to make your big dreams come true!</span> 😉</p><div><br /></div><div><span style="background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); font-weight: var(--artdeco-reset-typography-font-weight-bold); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><br /></span></div><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-7280647454338862012024-01-06T19:30:00.008-05:002024-01-06T19:30:49.142-05:00Quality Lead Generation<p><b><span style="color: white; font-size: large;">Hot take alert! </span></b></p><p><span style="color: #f9cb9c; font-size: medium;">Did you know that perfecting the fundamentals that grow a business can actually boost the quality of your leads dramatically?</span></p><p><span style="color: #f9cb9c; font-size: medium;">Yes, you heard it right! Forget about casting a wide net or just winging it and hoping for the best. It's time to get "strategic"!</span></p><p><span style="color: #f9cb9c; font-size: medium;">Gone are the days of blindly targeting anyone and everyone (the numbers game), in the hopes of getting a few decent leads. ️ It's time to be laser-focused and get to know your audience on a deeper level. ️️</span></p><p><span style="color: #f9cb9c; font-size: medium;">By understanding their demographics (age, location, gender, and more) and psychographics (interests, values, motivations, and more), you can tailor your Marketing efforts to reach the right people at the right time. And for the reasons they have been waiting for ... ️</span></p><p><span style="color: #f9cb9c; font-size: medium;"><b>Imagine this:</b> You're a fitness enthusiast, and you stumble upon an ad promoting a new gym. The ad not only showcases a diverse group of people working out but also highlights the gym's commitment to sustainability, community involvement, and modern as well as some old-school equipment.</span></p><p><b><span style="color: white; font-size: large;">Suddenly, you're not just interested, you're hooked!</span></b></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheIVnwLJaKGepEPLPi5ahkU4QdP-tTh0jbon-3N2r9t3i7I3Hz6ttZwzlzskTZVkBblJ1-maHsZS2MJXSz_kubwkaBQiileX9__NnglFPRxGTGEHRXVIceIkSBu1mcpxlSfKJKbSzmXa0hLZcWr6QzDCQL4_-crxKE7zxzJvAXYc0HM-XQv-sJQUOkXXOo/s1920/download%20(1).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheIVnwLJaKGepEPLPi5ahkU4QdP-tTh0jbon-3N2r9t3i7I3Hz6ttZwzlzskTZVkBblJ1-maHsZS2MJXSz_kubwkaBQiileX9__NnglFPRxGTGEHRXVIceIkSBu1mcpxlSfKJKbSzmXa0hLZcWr6QzDCQL4_-crxKE7zxzJvAXYc0HM-XQv-sJQUOkXXOo/w640-h360/download%20(1).png" width="640" /></a></div><br /><p><br /></p><p><span style="color: #fff2cc; font-size: medium;">By understanding what makes your audience tick, you can create tailored messaging that resonates with them on a personal level. And when your message hits home, it's much more likely to convert into high-quality leads and loyal customers ...</span></p><p><span style="color: #fff2cc; font-size: medium;">So, my fellow business aficionados, I have a question for you: How well do you know your target audience Are you ready to take your Marketing game to the next level and unlock the potential of perfecting the never-discussed or perfected business growth fundamentals?</span></p><p><br /></p><p><span style="color: white; font-size: large;">Share your thoughts below!</span> ⬇️</p><p><br /></p><p><span style="color: #f6b26b;"> #TargetAudience #MarketSegmentation #DemographicsMatter #Psychographics #KnowYourCustomers #MarketingStrategy #QualityLeads #BusinessGrowth #MarketingTips #NicheMarketing #LaserFocus #AudienceEngagement #Personalization #TailoredMessaging #ConversionRates</span></p><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-70470922046429344922024-01-05T00:44:00.013-05:002024-01-05T00:47:58.800-05:00Can I Make Money Fast With Marketing my Business<p><span style="color: white; font-size: medium;"><b><span face="Roboto, Arial, sans-serif" style="background-color: rgba(255, 255, 255, 0.1); white-space-collapse: preserve;">I teach Marketing for your business … to a point where it becomes obvious to your prospects that they would be an idiot to do business with anyone other than you … at anytime, anywhere, or at any price. S</span><span face="Roboto, Arial, sans-serif"><span style="white-space-collapse: preserve;">I teach Marketing for your business … to a point where it becomes obvious to your prospects that they would be an idiot to do business with anyone other than you … at anytime, anywhere, or at any price. </span></span></b></span></p><p><span style="font-size: medium;"><span face="Roboto, Arial, sans-serif"><span style="color: white; white-space-collapse: preserve;"><b>So, in one sense, why does the "speed" of that inevitable outcome matter?</b></span></span></span></p><p><span face="Roboto, Arial, sans-serif" style="background-color: rgba(255, 255, 255, 0.1); white-space-collapse: preserve;"><b><span style="color: white; font-size: medium;">C</span></b></span><span face="Roboto, Arial, sans-serif" style="background-color: rgba(255, 255, 255, 0.1); white-space-collapse: preserve;"><span style="font-size: medium;"><b><span style="color: white;">ompelling and successful Marketing can provide you with the financial freedom to pursue your real, true ambitions in life. I believe everybody has a cause that can be fully pursued and supported when you are financially independent. And you can get there with better Marketing. </span></b></span></span></p><p><span face="Roboto, Arial, sans-serif" style="background-color: rgba(255, 255, 255, 0.1); white-space-collapse: preserve;"><span style="font-size: medium;"><b><br /></b></span></span></p><p><span face="Roboto, Arial, sans-serif" style="background-color: rgba(255, 255, 255, 0.1); white-space-collapse: preserve;"><b><span style="color: #04ff00; font-size: x-large;">Again, "speed" doesn't factor into it.</span><span style="font-size: medium;">
<span style="color: white;">Dominate your market and competition with tested and proven World-Class Strategies & Tactics that help you build the Business you have always dreamed of … a Business that provides you with financial freedom and an extraordinary life for you and your family.</span></span></b></span></p><p><br /></p><p><span style="background-color: rgba(255, 255, 255, 0.1); white-space-collapse: preserve;"><span face="Roboto, Arial, sans-serif" style="font-size: medium;"></span></span></p><div class="separator" style="clear: both; text-align: center;"><span face="Roboto, Arial, sans-serif" style="font-size: medium;"><iframe allowfullscreen="" class="BLOG_video_class" height="336" src="https://www.youtube.com/embed/d7b_QCJKWzQ" width="493" youtube-src-id="d7b_QCJKWzQ"></iframe></span></div><span face="Roboto, Arial, sans-serif" style="font-size: medium;"><br /><b><br /></b></span><p></p><p><span face="Roboto, Arial, sans-serif" style="background-color: rgba(255, 255, 255, 0.1); white-space-collapse: preserve;"><b><span style="font-size: medium;"><span style="color: white;">Local consumers actively use the internet and other digital platforms. Therefore, they try to find, connect with, and use the services of the businesses who answer their problems, issues and concerns …</span>
<span style="color: red;"><i>... Do you answer their problems, issues and concerns?
... Are you consistent and regular?
... How different from your competitors are you?
... Do you put Strategic Marketing ahead of Tactical Marketing?</i></span>
<span style="color: white;">With tested and proven fundamentals of growing a business, you’ll excel at these basic fundamentals, and then you are on your way to a bigger better life with Strategic Marketing …</span>
</span><span style="color: #04ff00; font-size: large;"><i>Does it really matter how fast you achieve that?</i></span></b></span></p><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-55619656658398202102023-12-03T18:02:00.003-05:002023-12-03T18:04:36.039-05:00Strengthening Your Marketing Message<p style="text-align: center;"> <strong style="box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; max-width: 100%; text-align: center;"><em style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-family: Roboto; font-size: 24px; max-width: 100%;">This is about writing targeted messages for your target market</span></em></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: center;"><span style="box-sizing: border-box; font-size: 12pt; max-width: 100%;"> </span></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: justify;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;">I Coach on how to isolate your target market, and then how to use market research to gather information about that group of people to use in your Marketing Strategies.</span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: justify;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;">When trying to strengthen your messaging, you take your market research and use it to create a powerful Marketing message. The strength of your Marketing message lies in its ability to speak to the specific wants and desires of your target market, and tap into their emotional reactions, or hot buttons.</span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: justify;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;">When you push those hot buttons, you motivate your audience to act. The more people you can motivate to act, the more leads you will have in store and on the other end of the phone line.</span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;"><br /></span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;"><br /></span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"></strong></p><div class="separator" style="clear: both; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivAEsu7xCJ67cunuijKBzmipY-p-NCHdNzPotk9VOoKGN_aOVqEB9QZhkLLWrgApwqpMsZ_LqrD_V0eiYopfeMrUK_dEmaMnsc9jDHzCjGMDJK3TIaeRm9QEhrXkGrXIoUwMKGO4LGic5nbUdUXIpe3xsK6YZaJ1HAsvIp7g18BLJKW2pswDC1FnYO62NR/s600/message1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="600" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivAEsu7xCJ67cunuijKBzmipY-p-NCHdNzPotk9VOoKGN_aOVqEB9QZhkLLWrgApwqpMsZ_LqrD_V0eiYopfeMrUK_dEmaMnsc9jDHzCjGMDJK3TIaeRm9QEhrXkGrXIoUwMKGO4LGic5nbUdUXIpe3xsK6YZaJ1HAsvIp7g18BLJKW2pswDC1FnYO62NR/w640-h426/message1.png" width="640" /></a></strong></div><div class="separator" style="clear: both; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"><br /></strong></div><div class="separator" style="clear: both; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"><br /></strong></div><div class="separator" style="clear: both; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"><br /></strong></div><p></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; color: #073781; font-family: "Noto Sans"; font-size: 24px; max-width: 100%;"><u style="box-sizing: border-box; max-width: 100%;">With clients, I will cover</u>:</span></strong></p><div class="separator" style="clear: both; text-align: center;"><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%;"><strong style="box-sizing: border-box; max-width: 100%;"><em style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; color: #073781; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;">How strong messaging supercharges Lead Generation<br style="box-sizing: border-box; max-width: 100%;" />Examples of strong Marketing messages<br style="box-sizing: border-box; max-width: 100%;" />A process for developing your unique Marketing message<br style="box-sizing: border-box; max-width: 100%;" />Strategies that will strengthen your existing Marketing message<br style="box-sizing: border-box; max-width: 100%;" />How to test and measure the strength of your message.<br style="box-sizing: border-box; max-width: 100%;" />How to be consistent with your strong Marketing message</span></em></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: start;"><span style="box-sizing: border-box; color: #073781; font-size: 12pt; max-width: 100%;"> </span></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: start;"></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: justify;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;">A strong Marketing message will make a huge difference in your Lead Generation Strategies.</span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: justify;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;">A Marketing message is simply a statement or phrase that you use to communicate information about your business to others. A strong Marketing message will do four things:</span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: justify;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;"><br /></span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%;"><strong style="box-sizing: border-box; max-width: 100%;"><em style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; color: #03306b; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;">Speak to the reader's needs, wants or problems (hot buttons)<br style="box-sizing: border-box; max-width: 100%;" />Offer a solution, advantage, or benefit<br style="box-sizing: border-box; max-width: 100%;" />Describe a point of difference<br style="box-sizing: border-box; max-width: 100%;" />Motivate the reader to act</span></em></strong></p></div><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"><br /></strong></p><div class="separator" style="clear: both; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0bzXMrymd3uM6lZBLl9bJg_l2X5akYqKYQ14FQupi0yx19zCJ1gkO7nZOkmPE6ncJl01htQKeL8dZF6tmHWjzG9i-5voMVzaNnnHywLFfqgoXLS8BsfOwEeAoz7ipbjhpijAl_ofPkg962xVe7KP9yFXn3ffERemMx-pL2VT5CUFCzUkEbOn90pUakNKM/s1200/message2.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0bzXMrymd3uM6lZBLl9bJg_l2X5akYqKYQ14FQupi0yx19zCJ1gkO7nZOkmPE6ncJl01htQKeL8dZF6tmHWjzG9i-5voMVzaNnnHywLFfqgoXLS8BsfOwEeAoz7ipbjhpijAl_ofPkg962xVe7KP9yFXn3ffERemMx-pL2VT5CUFCzUkEbOn90pUakNKM/w640-h336/message2.png" width="640" /></a></strong></div><div class="separator" style="clear: both; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"><br /></strong></div><div class="separator" style="clear: both; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"><br /></strong></div><p></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: justify;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;">As I frequently say, the key is to motivate your target audience to do something after they read or hear the message. It needs to be strong enough to entice the audience to ask for more information, visit the site, pick up the phone, or walk in the store.</span></strong></p><div class="separator" style="clear: both; text-align: center;"><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: justify;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;">You will put your Marketing message(s) on every piece of Marketing material your business uses for Lead Generation, so it must be powerful and consistent and speak to the group of people that you have identified as your target or ideal customers. Strengthening your Marketing message has the potential to dramatically increase your Lead Generation before change or consider anything else …</span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: start;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;"> </span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; color: #03306b; font-size: 18pt; max-width: 100%;">Do you have confidence in your messaging?<br style="box-sizing: border-box; max-width: 100%;" />Do you continue to work on it regularly?</span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: start;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-size: 14pt; max-width: 100%;"> </span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: justify;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;">PS: When you perfect what you are going to say, and who you are going to say it to, you can then dive into some Lead Generation Strategies. My focus (as a Business Coach) is to set up Lead Generation Strategies that either immediately or over time will run themselves, so you can generate more leads with less time investment.</span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;"><br /></span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: start;"></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; color: #03306b; font-size: 24px; max-width: 100%;">How many strategies are YOU currently running?</span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%;"><strong style="box-sizing: border-box; max-width: 100%;"><span style="box-sizing: border-box; color: #03306b; font-size: 24px; max-width: 100%;">What part of them is automated?</span></strong></p></div><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"><br /><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;"><br /></span></strong></p><p data-indent="0" style="background-color: rgba(0, 0, 0, 0.06); box-sizing: border-box; font-family: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; margin-bottom: 1em; margin-left: 0px !important; margin-right: 0px; margin-top: 1em; margin: 1em 0px; max-width: 100%; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"></strong></p><div class="separator" style="clear: both; text-align: center;"><strong style="box-sizing: border-box; max-width: 100%;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhURXZ3I6RXzpRkMT7-oG_YfowNASTqYMYj6J9iR4uRYUlqlts2L7PdzwMZUvcF0HSKncQAAZdom1bcSfJWBYKO_aatiOQNPyfoAA2KZjV1mBV5g4Vv-PJPmlKXWHilMqvzI7j0j47DHs_nmbWWJ9EiE0nWt8U94xCLyg0vYT_KMyS9An_jzXzA8W-RdXX2/s628/Best%20Contact%20Info%20one.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="463" data-original-width="628" height="472" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhURXZ3I6RXzpRkMT7-oG_YfowNASTqYMYj6J9iR4uRYUlqlts2L7PdzwMZUvcF0HSKncQAAZdom1bcSfJWBYKO_aatiOQNPyfoAA2KZjV1mBV5g4Vv-PJPmlKXWHilMqvzI7j0j47DHs_nmbWWJ9EiE0nWt8U94xCLyg0vYT_KMyS9An_jzXzA8W-RdXX2/w640-h472/Best%20Contact%20Info%20one.png" width="640" /></a></strong></div><strong style="box-sizing: border-box; max-width: 100%;"><br /><span style="box-sizing: border-box; font-family: "Noto Sans"; font-size: 18px; max-width: 100%;"><br /></span></strong><p></p><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-48314451765098670142023-11-09T02:18:00.001-05:002023-11-09T02:18:05.759-05:00Unleashing the Power of Strategic Marketing: The Fundamentals<img src='https://www.imjusticemarketing.com/wp-content/uploads/2023/11/Picture1.png'>
<p style="text-align: center;"><strong><span style="font-family: Alike; font-size: 18px; color: #000000;">
</span></strong><span class="font-effect-letterpress" style="font-family: Alike; font-size: 28px; color: #000000;"><span style="font-family: 'Carter One';">In today's dynamic business landscape,
Strategic Marketing has become an
indispensable tool for businesses
looking to thrive and expand ...</span></span></p>
<span style="font-family: Alike; font-size: 18px; color: #000000;">
While Marketing Agencies, Salespeople, and Specialists often focus on the tactics and methods, the real key to achieving the business of your dreams lies in understanding and implementing Strategic Marketing. In this article, we will delve into the fundamentals of growing a business, emphasizing the importance of Strategic Marketing collateral and how it should precede tactical execution.</span>
<p style="text-align: center;"><span style="font-size: 32px; color: #04590b;"><strong><span style="font-family: Alike;">The Fundamentals of Growing a Business</span></strong></span></p>
<span style="font-size: 22px; font-family: 'Carter One';"><em><span style="color: #000000;">... Establish Your Market-Dominating Position ...</span> </em></span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">Establishing a Market-Dominating position is the culmination of effective Strategic Marketing. To achieve this, businesses need to differentiate themselves from competitors in a way that is both unique and valuable to their target audience. This involves pinpointing your core strengths, whether it's innovation, quality, cost-efficiency, or exceptional customer service, and then crafting a compelling value proposition around these strengths. </span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">Consistency is key; you should consistently deliver on your promises and build a reputation for excellence. Additionally, staying attuned to market trends and customer needs is crucial for adapting and maintaining your position. By continually innovating and offering superior products or services, you not only gain a competitive edge but also ensure that your Market-Dominating Position endures in the long run, setting your business apart as a leader in your industry.</span>
<span style="color: #000000; font-size: 22px; font-family: 'Carter One';"><em>... Identifying Your Target or Ideal Customer ...</em></span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">Identifying your target or ideal customer is a fundamental aspect of Strategic Marketing. Your success hinges on your ability to pinpoint the individuals or businesses most likely to benefit from your products or services. To do this effectively, you should create detailed buyer personas that represent your ideal customers. These personas should encompass demographic information, psychographic insights, pain points, goals, and behavior patterns. </span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">Market research, customer surveys, and analyzing your existing customer base can provide valuable data for crafting these personas. The goal is to gain a deep understanding of your customers' needs, preferences, and motivations, allowing you to tailor your Marketing Strategies to address their specific challenges and desires. </span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">By honing in on your ideal customer, you not only increase the relevance of your Marketing efforts but also improve the efficiency of your Lead Generation, Conversions, and Retention Tactics, ultimately driving more targeted and successful Marketing Campaigns.</span>
<span style="font-size: 22px; color: #000000; font-family: 'Carter One';"><em>... Mapping Out There Decision-Making Process ...</em></span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">Mapping out your ideal customer's decision-making process is a crucial step in developing a Strategic Marketing Plan. Understanding how your customers make choices and evaluating the factors that influence those decisions can guide your Marketing efforts in a more targeted and effective way. </span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">This process often involves identifying the various stages a customer goes through, from awareness to consideration and, ultimately, the decision to purchase. By analyzing touchpoints and interactions with your brand, you can align your Marketing Strategies with the customer's (or Buyers) journey, delivering the right content or information at each stage. </span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">This tailored approach not only increases the likelihood of Conversions but also builds trust and loyalty, as customers perceive your brand as a valuable resource that supports their decision-making process. By mapping out their decision journey, you can enhance the overall customer experience, making it more seamless and satisfying, which can ultimately lead to higher customer retention and advocacy.</span>
<span style="font-family: 'Carter One'; font-size: 22px; color: #000000;"><em>... Composing A Compelling Message ...</em></span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">Composing a compelling message is the cornerstone of successful Marketing. It's the art of not just conveying information but evoking emotions, capturing attention, and driving action. Your message serves as the bridge between your business and your target audience, and its impact can be transformative. </span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">A compelling message resonates with your ideal customers, addressing their pain points, desires, and aspirations. It distinguishes your brand, showcasing what makes you unique and valuable. Through the right choice of words, visuals, and tone, a compelling message can build trust, foster connections, and inspire engagement. </span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">It has the power to influence decisions, whether it's convincing someone to make a purchase, subscribe, or take any desired action. In a noisy and competitive market, a well-crafted message is the beacon that guides potential customers to your brand, making it an indispensable tool in your Strategic Marketing Toolkit.</span>
<span style="font-size: 22px; color: #000000; font-family: 'Carter One';"><em>... Creating A Successful Sales Process ...</em></span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">Developing a successful Sales Process is paramount for any business seeking growth and sustainability. It provides structure, consistency, and predictability to the sales efforts, enabling your sales team to efficiently move prospects from initial contact to conversion. </span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">A well-defined Sales Process helps your team understand customer needs, overcome objections, and tailor solutions effectively. It streamlines the decision-making journey, reducing friction and increasing the likelihood of closing deals. Additionally, it allows for continuous improvement through data-driven analysis, helping you refine strategies, optimize resource allocation, and enhance customer relationships. </span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">In a world where customer expectations are constantly evolving, a successful Sales Process ensures that your team is equipped to adapt, respond, and ultimately thrive in the ever-changing business landscape. In the Strategic Marketing world, your target audience, your thought process behind finding hot prospects and converting them to loyal customers, your outstanding Elevator Pitch, how you leverage your Market-Dominating Position, and the process of creating competition-crushing Marketing assets, all play a key role in this entire winning Sales Process ...</span>
<span style="color: #000000; font-family: 'Carter One'; font-size: 22px;"><em>... Deploy Strategic Marketing Collateral Instead Of Tactical Marketing ...</em></span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">Deploying Strategic Marketing collateral is inherently more valuable than relying solely on Tactical Marketing because it places your Marketing efforts within a comprehensive, well-thought-out plan. </span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">Strategic Marketing focuses on understanding your business goals, target audience, competitive landscape, and long-term vision. It enables you to align tactics with a clear strategy, ensuring that every action has a purpose and contributes to your overarching objectives. </span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">Tactical Marketing, on the other hand, often focuses on short-term gains without a broader context. <strong>By emphasizing strategy first,</strong> you not only maximize the impact of your tactical efforts but also build a foundation for sustainable growth and long-term success. Strategic Marketing ensures that your tactics are not only effective but also cohesive, scalable, and adaptable to changes in the market, ultimately leading to a more resilient and prosperous business.</span>
<span style="color: #000000; font-family: 'Carter One'; font-size: 22px;"><em>... Analyze Your Competition To Discover Opportunities ...</em></span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">Although not as critical as the preceding fundamentals, analyzing your competition to discover opportunities is an essential step in the Strategic Marketing process. </span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">By understanding your competitors, you gain insights into their strengths, weaknesses, and market positioning. This knowledge helps you identify gaps in the market that your business can fill, innovative approaches you can adopt, or areas where you can excel. </span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">Furthermore, competition analysis allows you to learn from their successes and mistakes, avoiding pitfalls and capitalizing on what works. It also informs your differentiation strategy, helping you craft a unique value proposition that appeals to your target audience. </span>
<span style="font-family: Alike; font-size: 18px; color: #000000;">Ultimately, this proactive approach to analyzing competitors positions your business to make informed decisions, stay ahead in the market, and seize opportunities that lead to growth and sustained success.</span>
<p style="text-align: center;"><span style="font-size: 32px;"><strong><span style="font-family: Alike; color: #04590b;">After These Fundamentals,
We Now Jump To The Nitty Gritty</span></strong></span></p>
<span style="font-size: 24px; color: #0000ff; font-family: Chewy;">Lead Generation</span>
<span style="font-family: Alike; color: #000000; font-size: 16px;">Build a strong brand presence by developing a brand that resonates with your target audience ... Create valuable content to attract and engage potential leads ... Optimize your online presence to rank higher and attract organic leads (SEO and SMM) ...</span>
<span style="font-family: Chewy; font-size: 24px; color: #0000ff;">Conversions</span>
<span style="font-family: Alike; font-size: 16px; color: #000000;">Improve the user experience to increase the Conversion Rate ... Experiment with different elements to identify what drives conversions (A/B Testing) ... Tailor your Marketing efforts to individual preferences (personalization) ...</span>
<span style="color: #0000ff; font-family: Chewy; font-size: 24px;">Transactions</span>
<span style="font-family: Alike; font-size: 16px; color: #000000;">Design efficient sales processes to facilitate transactions (and Sales Funnels) ... Nurture existing customers for repeat transactions (CRM?) ... Upselling and Cross-selling can encourage customers to purchase more or complementary products ... Down-Selling can be effective as well ...</span>
<span style="font-family: Chewy; font-size: 24px; color: #0000ff;">Pricing</span>
<span style="font-family: Alike; font-size: 16px; color: #000000;">Determine the right price based on the perceived value to customers (Called value-based pricing) ... Set prices that remain competitive within your industry ... Adjust pricing based on demand, season, or other factors (which they call Dynamic Pricing) ...</span>
<span style="font-size: 24px; color: #0000ff; font-family: Chewy;">Profits</span>
<span style="font-family: Alike; font-size: 16px; color: #000000;">Concerning Profit Margin Optimization, we enhance profitability by reducing costs and maximizing revenue ... With our Customer Lifetime Value (CLV) we focus on long-term customer relationships to increase profits ... And with Metrics and Analytics we monitor key performance indicators (KPI's) to measure and improve our profitability.</span>
<p style="text-align: center;"><span style="font-family: 'Alfa Slab One'; font-size: 48px; color: #04590b;">In Conclusion</span></p>
<span style="font-family: Alike; font-size: 18px; color: #000000;">Your mindset in terms of growing your business, or building the business you have always wanted, should be centered around <em><strong>"Strategic Collateral Before Tactics"</strong></em> ... </span><span style="font-family: Alike; font-size: 18px; color: #000000;">Marketing Agencies, Salespeople, and Specialists often rush into implementing tactics without developing a well-thought-out strategy. However, tactics are most effective when they align with a comprehensive strategic plan.</span>
<p style="text-align: left;"><span style="font-size: 28px; color: #04590b; font-family: Chewy;"><strong>Here's why</strong></span></p>
<p style="text-align: left;"><span style="font-family: Alike; font-size: 18px; color: #000000;"><strong><em>Clarity of Purpose</em></strong> ... A Strategic Plan provides a clear direction, ensuring that tactics are aligned with business objectives.</span></p>
<p style="text-align: left;"><span style="font-family: Alike; font-size: 18px; color: #000000;"><strong><em>Efficient Resource Allocation</em></strong> ... Strategic collateral helps in allocating resources effectively, avoiding wasted time and budget.</span></p>
<p style="text-align: left;"><span style="font-family: Alike; font-size: 18px; color: #000000;"><strong><em>Long-Term Success</em></strong> ... Tactics alone may generate short-term results, but a Strategic Approach ensures sustainable growth and long-term success.</span></p>
<span style="font-family: Alike; font-size: 18px; color: #000000;">In the world of business, growing your dream business goes beyond employing tactics; it's about the Strategic Approach that precedes them. By understanding the fundamentals of business growth, implementing Strategic Marketing, and utilizing tactical methods aligned with a solid strategy, you can propel your business towards success. Don't be misled by the allure of quick fixes – invest in your strategic collateral, and watch your business flourish ...</span>
<p style="text-align: center;">[ninja_form id=1]</p>
<a href="https://growthstrategies.link/MyBLOG" target="_blank" rel="https://growthstrategies.link/MyBLOG noopener"><img class="aligncenter wp-image-27887 size-medium" title="IMJustice Marketing signature" src="https://www.imjusticemarketing.com/wp-content/uploads/2023/04/Best-Contact-Info-one-543x400.png" alt="IMJustice Marketing signature" width="543" height="400" /></a>
<a href='https://imjusticemarketing.com/strategic-marketing-fundamentals/?feed_id=906'>https://imjusticemarketing.com/strategic-marketing-fundamentals/?feed_id=906</a><style>[class^='wp-image']{width:100%;height:auto;}</style><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-12861071036094425092023-10-04T14:12:00.001-04:002023-10-04T14:12:14.516-04:00Unlocking Success: The Power of a Business Coach<img src='https://www.imjusticemarketing.com/wp-content/uploads/2023/10/business-coach-and-marketing-strategist.jpg'>
<span class="font-effect-inset" style="font-family: 'Carter One'; font-size: 28px; color: #034d09;">Running a Small Business can be an Exhilarating Journey</span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">
Filled with ups and downs, challenges, and triumphs, a Small Business Owner, wears many hats; From Manager to Marketer, Finance Expert to Customer Service Representative. While this multifaceted role allows for creative control, it can also be overwhelming and lead to missed opportunities. This is where the power of a <strong>Business Coach</strong> comes into play. In this blog post, I'll explore how a <strong>Business Coach</strong> can be a game-changer for Small Business Owners and what they might be missing out on without one ...</span>
<span class="font-effect-inset" style="font-family: 'Carter One'; font-size: 24px; color: #000000;">The Small Business Conundrum</span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">Small Business Owners often face a unique set of challenges. They are responsible for decision-making across all aspects of their business, and the margin for error can be slim. The pressure to compete with larger enterprises, stay agile in a fast-paced market, and manage limited resources can be daunting. This is where the guidance of a Business Coach can make all the difference ...</span>
<span class="font-effect-inset" style="font-family: 'Carter One'; font-size: 24px; color: #000000;">Understanding the Role of a Business Coach</span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">A Business Coach is a seasoned professional (or should be) with expertise in various aspects of business management, including strategy, leadership, Marketing, finance, and operations. Their primary role is to provide guidance, support, and an external perspective to help Small Business Owners navigate challenges and maximize opportunities ...</span>
<a href="https://www.imjusticemarketing.com/wp-content/uploads/2023/10/business-coach.jpg"><img class="size-full wp-image-29065 aligncenter" src="https://www.imjusticemarketing.com/wp-content/uploads/2023/10/business-coach.jpg" alt="Business Coach and Marketing Strategist - Dave Smith - IMJustice Marketing" width="640" height="360" /></a>
<span style="font-size: 22px;"><em><strong><span style="font-family: Nokora; color: #000000;">Let's delve into the powers of a Business Coach and what Small Business Owners may be <a href="https://strategies.imjusticemarketing.com/strategic-blog/b/what-are-you-missing-out-on" target="_blank" rel="noopener">missing out on</a> by not considering this investment ...</span></strong></em></span>
<span class="font-effect-inset" style="font-family: Kalam; font-size: 26px; color: #034d09;"><strong>Clarity in Vision and Strategy</strong></span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">Small Business Owners often get caught up in the day-to-day operations, losing sight of their long-term vision. A Business Coach helps bring clarity to their goals and assists in developing a strategic roadmap to achieve them. They can help define their mission, vision, and values, ensuring that every decision aligns with their overarching objectives ...</span>
<span class="font-effect-inset" style="font-family: Kalam; font-size: 26px; color: #034d09;"><strong>Accountability and Goal Setting</strong></span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">Setting and achieving goals is crucial for business success. A Business Coach you them accountable for your goals, helping you set realistic targets and create actionable plans to reach them. They provide structure and motivation, ensuring that you stay on track ...</span>
<span class="font-effect-inset" style="color: #034d09;"><strong><span style="font-family: Kalam; font-size: 26px;">Personalized Guidance</span></strong></span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">One size doesn't fit all in business. A Business Coach tailors their guidance to the specific needs and challenges of the Business Owner and their business. Whether it's improving sales, refining Marketing strategies, or enhancing leadership skills, a Coach provides personalized solutions that work for whatever the unique situation may be ...</span>
<span class="font-effect-inset" style="font-family: Kalam; font-size: 26px; color: #034d09;"><strong>Enhanced Problem-Solving Skills</strong></span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">Challenges are a part of business, but how you tackle them makes all the difference. A Business Coach helps you develop critical problem-solving skills by encouraging you to think creatively and strategically. They offer insights and strategies you may not have considered on your own ...</span>
<span class="font-effect-inset" style="font-family: Kalam; font-size: 26px; color: #034d09;"><strong>Improved Decision-Making</strong></span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">Decision fatigue is a common challenge for Small Business Owners. A Coach helps you make better decisions by providing a balanced perspective and helping you weigh the pros and cons of various choices. This results in more informed and confident decision-making ...</span>
<span class="font-effect-inset" style="font-family: Kalam; font-size: 26px; color: #034d09;"><strong>Effective Time Management</strong></span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">Time is a finite resource, and Small Business Owners often struggle with time management. A Business Coach helps you prioritize tasks, delegate responsibilities, and create efficient workflows, allowing you to make the most of your time ...
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<span class="font-effect-inset" style="font-family: Kalam; font-size: 26px; color: #034d09;"><strong>Enhanced Leadership Skills</strong></span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">Leadership is a cornerstone of successful businesses. A Business Coach helps you develop your leadership style, improve communication with your team, and foster a positive workplace culture. Strong leadership trickles down, positively impacting every aspect of your business ...
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<span class="font-effect-inset" style="font-family: Kalam; font-size: 26px; color: #034d09;"><strong>Optimized Marketing and Sales Strategies</strong></span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">Marketing and sales are lifelines for any business. A Business Coach can provide insights into target audience analysis, branding, customer acquisition, and sales techniques. They help create Marketing strategies that resonate with your audience and generate results ...
</span>
<span class="font-effect-inset" style="font-family: Kalam; font-size: 26px; color: #034d09;"><strong>Financial Management</strong></span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">Understanding your finances is crucial for sustainability. A Business Coach can help create and manage budgets, analyze financial reports, and make informed financial decisions that ensure your business's long-term stability and growth ...
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<span class="font-effect-inset" style="font-family: Kalam; font-size: 26px; color: #034d09;"><strong>Networking and Connections</strong></span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">Business Coaches often have extensive networks in various industries. They can introduce you to valuable contacts, potential partners, and opportunities you might not have access to otherwise. These connections can open doors for collaborations and growth ...</span>
<span class="font-effect-inset" style="font-family: Kalam; font-size: 26px; color: #034d09;"><strong>Increased Confidence and Motivation</strong></span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">Running a small business can be isolating, and self-doubt can creep in. A Business Coach provides encouragement, boosts your confidence, and keeps you motivated during challenging times. The support can be a game-changer for maintaining your enthusiasm and resilience ...</span>
<span class="font-effect-inset" style="font-family: Kalam; font-size: 26px; color: #034d09;"><strong>Long-Term Success</strong></span>
<span style="font-family: Nokora; font-size: 18px; color: #000000;">Small Business Owners who work with Business Coaches are more likely to achieve long-term success. Coaches help build strong foundations, they understand how to adapt to market changes, and to stay competitive in your industry ...</span>
<span class="font-effect-inset" style="font-family: 'Carter One'; font-size: 24px; color: #000000;">What Small Business Owners May Be Missing Out On</span>
<strong><span style="font-family: Nokora; font-size: 18px; color: #000000;">Now that we've explored the powers of a Business Coach, let's discuss what Small Business Owners might be missing out on if they choose not to invest in one:</span></strong>
<p style="text-align: center;"><span style="font-family: Nokora; font-size: 18px; color: #000000;"><span style="color: #034d09;"><span class="font-effect-inset" style="font-size: 20px;"><strong>Stagnation</strong></span>
<em>Without a Coach, it's easy to become stuck in your
comfort zone and miss out on growth opportunities.</em></span></span></p>
<p style="text-align: center;"><span style="font-family: Nokora; font-size: 18px; color: #000000;"><span style="color: #034d09;"><span class="font-effect-inset"><strong><span style="font-size: 20px;">Inefficient Practices</span>
</strong></span><em>Lack of expert guidance can lead to
inefficient processes and wasted resources.</em></span></span></p>
<p style="text-align: center;"><span style="font-family: Nokora; font-size: 18px; color: #000000;"><span class="font-effect-inset" style="color: #034d09; font-size: 20px;"><strong>Limited Perspective</strong></span>
<span style="color: #034d09;"><em>Operating without an external perspective can result
in missed market trends and customer preferences.</em></span></span></p>
<p style="text-align: center;"><span style="font-family: Nokora; font-size: 18px; color: #000000;"><span class="font-effect-inset" style="color: #034d09; font-size: 20px;"><strong>Frustration</strong></span>
<span style="color: #034d09;"><em>Struggling to solve problems and achieve goals without
support can lead to frustration and burnout.</em></span></span></p>
<p style="text-align: center;"><span style="font-family: Nokora; font-size: 18px; color: #000000;"><span class="font-effect-inset" style="color: #034d09; font-size: 20px;"><strong>Missed Networking</strong></span>
<span style="color: #034d09;"><em>Business Coaches often have extensive networks, and not
leveraging these connections can limit growth potential.</em></span></span></p>
<p style="text-align: center;"><span style="font-family: Nokora; font-size: 18px; color: #000000;"><span style="color: #034d09;"><span class="font-effect-inset" style="font-size: 20px;"><strong>Increased Risk</strong></span>
<em>Making decisions without expert advice
can lead to financial and operational risks.</em></span></span></p>
<p style="text-align: center;"><span class="font-effect-inset" style="font-family: 'Carter One'; font-size: 32px; color: #000000;">Conclusion</span></p>
<strong><span style="font-family: Nokora; font-size: 18px;">In conclusion, the power of a Business Coach for Small Business Owners cannot be overstated. Their guidance, expertise, and personalized support can transform your business, ensuring clarity in vision, improved decision-making, and long-term success. By not considering this invaluable investment, Small Business Owners risk missing out on growth opportunities, efficient practices, and the competitive edge they need to thrive in today's dynamic business landscape. It's time to unlock your full potential and take your business to new heights with the assistance of a skilled Business Coach.</span></strong>
<p style="text-align: center;"><span style="font-size: 20px; color: #034d09;">[ninja_form id=1]</span></p>
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<a href='https://imjusticemarketing.com/unlocking-success-with-a-business-coach/?feed_id=881'>https://imjusticemarketing.com/unlocking-success-with-a-business-coach/?feed_id=881</a><style>[class^='wp-image']{width:100%;height:auto;}</style><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-54249253455313160022023-07-01T20:13:00.007-04:002023-07-01T20:14:25.855-04:00The Uncertainties Of Marketing & Advertising Your Business<p> </p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="365" src="https://www.youtube.com/embed/uuXd4YJh0E8" width="489" youtube-src-id="uuXd4YJh0E8"></iframe></div><br /><p></p><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-12767720652869580582023-06-27T16:28:00.001-04:002023-06-27T16:28:46.552-04:00Unleash Your Potential: Grow Your Dream Business With A Business Coach<img src='https://www.imjusticemarketing.com/wp-content/uploads/2023/02/business-coach-and-marketing-strategist.jpg'>
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<p style="text-align: center;"><span style="color: #008000;"><strong><span style="font-family: Allan; font-size: 32px;">Learn "Strategic Marketing" And
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<h1 style="text-align: center;"><span class="font-effect-inset" style="font-family: verdana, geneva; color: #0b4705;"><strong>Unleash Your Potential</strong></span></h1>
<h1 style="text-align: center;"><span class="font-effect-inset" style="font-family: verdana, geneva;"><strong>The Power of Investing
in a Business Coach </strong></span>
<span class="font-effect-inset" style="font-family: verdana, geneva;"><strong>to Grow Your Dream Business</strong></span></h1>
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<h2 style="text-align: center;"><span class="font-effect-inset" style="font-size: 32px; font-family: 'Carter One';"><span style="color: #0b4705;">Introduction</span></span></h2>
<span style="font-family: Signika; font-size: 18px; color: #000000;">Every successful entrepreneur knows that building a thriving business requires more than just a great idea or product. It demands a strategic mindset, effective Marketing strategies, and the ability to navigate challenges and obstacles along the way. This is where the invaluable guidance of a skilled Business Coach comes into play. In this blog, we will explore the transformative power of investing in a Business Coach or Marketing Strategist, and how they can help you unleash the full potential that lies within your business ...</span>
<h3 style="text-align: center;"><span class="font-effect-inset" style="color: #0b4705; font-size: 32px; font-family: 'Chela One';">Gaining Clarity and Direction</span></h3>
<span style="font-family: Signika; font-size: 18px; color: #000000;">One of the greatest benefits of working with a Business Coach is gaining clarity and direction. They will help you define your vision, identify your goals, and create a roadmap to achieve them. With their <strong>expertise</strong><em>(and not "salesmanship")</em>, you can prioritize your efforts, streamline your strategies, and make informed decisions that align with your long-term vision.</span>
<h3 style="text-align: center;"><span style="font-family: 'Chela One'; font-size: 32px;"><span class="font-effect-inset" style="color: #0b4705;">Unlocking Hidden Potential</span></span></h3>
<span style="font-family: Signika; font-size: 18px; color: #000000;">A Business Coach has a unique ability to identify untapped potential within your business. They can assess your strengths, weaknesses, opportunities and threats objectively (SWOT), providing you with valuable insights. By leveraging an analysis like this, you can unlock hidden potential and maximize your business's growth trajectory.</span>
<h3 style="text-align: center;"><span style="color: #0b4705; font-size: 32px; font-family: 'Chela One';"><span class="font-effect-inset">Developing Effective Strategies</span></span></h3>
<span style="font-family: Signika; font-size: 18px; color: #000000;">Effective strategies are the backbone of any successful business. A Business Coach brings a wealth of experience and knowledge to the table, offering fresh perspectives and innovative ideas. They can help you develop targeted Marketing strategies, refine your Sales Process, and implement efficient systems to drive growth and achieve sustainable results. Considering there are over 100 strategies and 100 tactics, only a well-trained Professional (and not a Salesperson with a quota and ONLY what's on their menu), can discuss this wide array of opportunities, and help you figure out the most effective ones for your specific niche and business ...</span>
<h3 style="text-align: center;"><span class="font-effect-inset" style="font-size: 32px; color: #0b4705; font-family: 'Chela One';">Overcoming Challenges</span></h3>
<span style="font-family: Signika; font-size: 18px; color: #000000;">Entrepreneurship is filled with challenges and obstacles that can sometimes feel overwhelming. Especially the deluge of Agency Salespeople and also Specialists knocking on your door every single day. A Business Coach acts as your trusted advisor and sounding board, providing support and guidance during your newly found growth, and even challenging or difficult times. They can help you navigate setbacks, brainstorm solutions, and keep you accountable to your goals. With their guidance, you'll develop resilience and the ability to overcome obstacles with confidence, and build the business you have always dreamed of having.</span>
<h3 style="text-align: center;"><span class="font-effect-inset" style="color: #0b4705; font-family: 'Chela One'; font-size: 32px;">Accountability and Motivation</span></h3>
<span style="font-family: Signika; font-size: 18px; color: #000000;">When you're the boss, it can be easy to fall into the trap of procrastination or losing motivation ... Or even just being too busy to pay attention to the most advantageous activities that bring in more revenue ... A Business Coach can hold you accountable for your actions and commitments, keeping you on track towards your goals ... They will challenge you to step outside your comfort zone, to move the needle, to push your limits, and stay motivated even when faced with the normal sometimes challenging to handle flow of a business day, and also through any adversity ...</span>
<h3 style="text-align: center;"><span class="font-effect-inset" style="color: #0b4705; font-family: 'Chela One'; font-size: 32px;">Continuous Learning and Growth</span></h3>
<span style="font-family: Signika; font-size: 18px; color: #000000;">Investing in a Business Coach is an investment in yourself ... They provide a wealth of knowledge, expertise, and resources that empower you to continuously learn and grow ... Through Coaching or Strategy Sessions, workshops, and personalized guidance, you'll acquire new skills, refine your leadership abilities, and stay ahead of industry trends, positioning yourself as a formidable force in your market ... How else can you learn what is out-of-reach for most businesses, that ever-elusive Market Dominating Position, and how to create it ...</span>
<h4 style="text-align: center;"><span class="font-effect-inset" style="color: #000000; font-size: 48px; font-family: 'Fredoka One';">Conclusion</span></h4>
<span style="font-family: Signika; font-size: 18px; color: #000000;">In the competitive landscape of business, having a skilled Business Coach by your side can make all the difference between struggling and thriving ... Their insights, strategies, and unwavering support will propel you towards your dream business with clarity, purpose, and measurable results ... Embrace the power of investing in a Business Coach, whether it's for 6 months, 12 months, or longer ... And unlock the full potential that lies within your business, and of your entrepreneurial journey ... Remember, the greatest investment you can make is in yourself and the success of your business ...</span>
<span style="font-family: Signika; font-size: 18px; color: #000000;">So, why not take that leap of faith, find the right Business Coach or Marketing Strategist, and watch as your dream business transforms into a remarkable reality ...</span>
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<p style="text-align: center;"><span style="font-size: 18px; color: #008000;"><strong>[ninja_form id=1]</strong></span></p>
<p style="text-align: center;"><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://growthstrategies.link/Appointment" target="_blank" rel="noopener"><span style="font-size: 28px;"><strong>Make an appointment</strong></span></a></span></p>
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<a href='https://imjusticemarketing.com/grow-your-dream-business-with-a-business-coach/?feed_id=840'>https://imjusticemarketing.com/grow-your-dream-business-with-a-business-coach/?feed_id=840</a><style>[class^='wp-image']{width:100%;height:auto;}</style><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-883465492979810102023-06-21T16:03:00.002-04:002023-06-21T16:03:21.068-04:00A Very Valuable FREE Subscription For The Small Business Owner, Entrepreneur, and Professional<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://www.imjusticemarketing.com/ai.php?card=z5v1ly1y" imageanchor="1" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="628" data-original-width="1200" height="334" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVipb7r1T7caFD8bCiwVDHPkjPbL0aPGFWTgEMVBoD_KOVvOFR-92QWc5hMnU7QedO7KxQQ3izKGa3BT_OcjM8Zc4oyBHerIdPh_r6fuYQ6thxvXJ2damScxdZ12vGKykuRLH1Tjh5NHNLFQtPCeZlFpwumDhPAh8gLxhy32RHuabt5uibAcxU8tPEsXDf/w640-h334/free%20offer%202.png" width="640" /></a></div><br /><p></p><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-56423823551960227292023-06-05T15:17:00.002-04:002023-06-05T15:20:07.323-04:00Differentiation, and How So Many Get This Completely Wrong ...<p> <span style="background-color: black; color: white;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box; font-family: Proxima-Nova, helvetica, arial, sans-serif; font-size: 15px;">The "<u style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;">Beginning</u>" Of The Problems, Everyone Faces, </strong><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box; font-family: Proxima-Nova, helvetica, arial, sans-serif; font-size: 15px;">When They Market Or Advertise Their Business ...</strong></span></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii2RgbR_BmCLD48ntGKsD27BPP1GhfUBU3MsjX4chVTEIe2StTQg5mDfCu_KVvjaCNM2i61pEQpCPpY4Njqmec-qy7PWgIRnYFhLtD7p64_da2KpXHjWp6GTlRLtOsYxTIRfabISAIca1mUA3r_kySjKx3f9IpH7nGgjN6z-CtUwc7Fh7CjjhXdjROWA/s1200/The%20Thinker.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii2RgbR_BmCLD48ntGKsD27BPP1GhfUBU3MsjX4chVTEIe2StTQg5mDfCu_KVvjaCNM2i61pEQpCPpY4Njqmec-qy7PWgIRnYFhLtD7p64_da2KpXHjWp6GTlRLtOsYxTIRfabISAIca1mUA3r_kySjKx3f9IpH7nGgjN6z-CtUwc7Fh7CjjhXdjROWA/w640-h336/The%20Thinker.png" width="640" /></a></div><br /><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box; font-family: Proxima-Nova, helvetica, arial, sans-serif; font-size: 15px; line-height: 18px; margin: 5px 0px 9px;"><span style="background-color: black;"><br /></span></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box; font-family: Proxima-Nova, helvetica, arial, sans-serif; font-size: 15px; line-height: 18px; margin: 5px 0px 9px;"><br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" /><span style="background-color: black; color: white;">All of us alive today, with no exceptions, grew up in an era where almost all the Advertising you have ever seen or heard is a product of the era of the<em style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;"> "brand builders" </strong></em>...<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" /><br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />Over time, we have all become conditioned as to what constitutes a good advertisement ... We learned the fundamental pattern for what to put into a commercial ... We learned about <em style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;">"slogans"</em> and <em style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;">"jingles"</em> and being <em style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;">"funny" </em>... We learned that, in Marketing and Advertising, the <strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;">outside perception </strong><em style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;">(what they think)</em> no longer must reflect the <strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;">inside reality</strong> <em style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;">(what we think)</em> <em style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;"></em> ... <br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" /><br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />And because of this new breed of boasting how wonderful we are, or selling all of our amazing features and qualities,<strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;"> "<u style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;">jargon</u>"</strong> and <strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;">"<u style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;">platitudes</u>"</strong> have now dominated ALL Marketing & Advertising ... <br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" /><br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />These words or phrases lack the power to evoke interest through overuse or repetition ... And are nevertheless stated as if they were original or significant ... In Marketing or Advertising, you hear jargon and platitudes all day ...</span><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;"><br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" /><br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" /><br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" /><span style="background-color: black; color: #fcff01;">YOU are included if you use anything like these:</span></strong></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box; font-family: Proxima-Nova, helvetica, arial, sans-serif; font-size: 15px; line-height: 18px; margin: 5px 0px 9px;"><em style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;"><span style="background-color: black; color: #fcff01;">... largest selection<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... most professional<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... lowest prices<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... highest quality<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... best service<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... fastest<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... most convenient<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... largest in the state<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... more honest<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... we're the experts<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... award-winning<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... we specialize<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... we work harder<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... gets the job done right the first time<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... been in business for 300 years<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />... Family Owned</span></em></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box; font-family: Proxima-Nova, helvetica, arial, sans-serif; font-size: 15px; line-height: 18px; margin: 5px 0px 9px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;"><span style="background-color: black; color: #fcff01;">And I could keep going ...</span></strong><br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" /><br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" /><br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" /><span style="background-color: black; color: white;">You simply cannot describe, demonstrate, exhibit, reveal, or display your inside reality using jargon or platitudes ... It is impossible! And unfortunately, the result is an outside perception that you are no different than anyone else ... </span></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box; font-family: Proxima-Nova, helvetica, arial, sans-serif; font-size: 15px; line-height: 18px; margin: 5px 0px 9px;"><span style="background-color: black; color: white;">There is absolutely no distinction, no separation, and no differentiation ... You just flat-out can't make your inside reality and outside perception<br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" />match up when you do this ... </span></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; box-sizing: border-box; font-family: Proxima-Nova, helvetica, arial, sans-serif; font-size: 15px; line-height: 18px; margin: 5px 0px 9px;"><br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" /></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box; font-family: Proxima-Nova, helvetica, arial, sans-serif; font-size: 15px; line-height: 18px; margin: 5px 0px 9px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: black; box-sizing: border-box;"><span style="color: #fcff01;">So, my question always is, why does almost everyone do it?</span></strong></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box; font-family: Proxima-Nova, helvetica, arial, sans-serif; font-size: 15px; line-height: 18px; margin: 5px 0px 9px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;"><em style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: black; box-sizing: border-box;"><span style="color: #fcff01;">Are you looking for the way out of it?</span></em></strong></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; background-color: white; box-sizing: border-box; font-family: Proxima-Nova, helvetica, arial, sans-serif; font-size: 15px; line-height: 18px; margin: 5px 0px 9px;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;"><em style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;"><br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" /></em></strong></p><p style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box; font-family: Proxima-Nova, helvetica, arial, sans-serif; font-size: 15px; line-height: 18px; margin: 5px 0px 9px;"><em style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;"><span style="background-color: black;"><span style="color: white;"><strong style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;"></strong><em style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;">Oh, and just to let you know, in case you were a bit curious, when anyone in business, achieves the outside perception as being the same as their inside reality, THEY WIN all the best customers or clients ...</em></span></span><br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;" /></em></p><div><em style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;"><em style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(11 149 213 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box;"><br /></em></em></div><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-27699142444346374782023-05-11T00:26:00.003-04:002023-05-11T00:26:26.445-04:00Strategy OVER Tactics All day ... Any Day<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIgvRUnbK-saJRN_ilOy12EmhvTxYvx0VybJ1KLBzdU_Y0h4J40qh08kZ-bXmloyl0JhCOBirW1e33GQb-UXTjco0FXidGFwzJXKoJYwEYVCfut2y7EJzdBR0AvJwSi6C70BLzv4WWsMN4q2GefpwHuhVffhIjDr-B1bIIw5kPRxWwJUBtr4GlQhO31A/s1200/BeFunky-design.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIgvRUnbK-saJRN_ilOy12EmhvTxYvx0VybJ1KLBzdU_Y0h4J40qh08kZ-bXmloyl0JhCOBirW1e33GQb-UXTjco0FXidGFwzJXKoJYwEYVCfut2y7EJzdBR0AvJwSi6C70BLzv4WWsMN4q2GefpwHuhVffhIjDr-B1bIIw5kPRxWwJUBtr4GlQhO31A/w640-h336/BeFunky-design.jpg" width="640" /></a></div><br /><p></p><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-20321289668397564122023-05-08T15:40:00.001-04:002023-05-08T15:40:46.455-04:00The Fears Of Growing, Marketing & Advertising Your Business<p> <span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://www.IMJusticeMarketing.com</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;"> ... (321) 622-5756 ... Marketing and Advertising is taught,</span></p><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">learned, and sold all wrong ... My focus here is on the "fears" when trying to Market your business ...
Fears When Trying to Grow Your Business
--------------------------------------------------------------------------
Fear of Failure ...
The fear of failure is one of the most common fears for Entrepreneurs trying to grow their
businesses. The fear of losing everything they have invested can be overwhelming and lead
to a lack of confidence in decision-making.
Fear of Financial Insecurity ...
Growing a business often requires a significant financial investment, and the fear of not having
enough money to cover expenses can be daunting. This fear can be compounded by a lack of
consistent revenue, uncertain cash flow, and unexpected expenses.
Fear of Losing Control ...
As a business grows, the founder may feel like they are losing control of their vision or that
they are no longer the primary decision-maker. This fear can cause hesitation to delegate
responsibilities or take on new partners or investors.
Fear of Not Meeting Expectations ...
The expectations of stakeholders, including investors, customers, and employees, can add
pressure to Business Owners. The fear of not meeting these expectations can lead to anxiety,
self-doubt, and a reluctance to take risks.</span><div><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;"><br /></span></div><div><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">
<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="338" src="https://www.youtube.com/embed/QEhuf-lzyjU" width="601" youtube-src-id="QEhuf-lzyjU"></iframe></div><br />
* * * * * * * * * *
</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://youtu.be/QEhuf-lzyjU</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;"> ... this video link
</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://www.IMJusticeMarketing.com</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;"> ... main website
</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://rebrand.ly/GrowthSecrets</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;"> ... My FREE Subscription
* * * * * * * * * *
Fear of Change ...
As a business grows, change is inevitable. The fear of change can be overwhelming and
cause resistance to new ideas, processes, and technologies. It's essential to embrace
change and be open to new possibilities to continue growing the business. I have found
this to be especially true when revealing that everything they have been told about Marketing
their business is wrong ... :)
Fears When it Comes to Marketing Your Business
--------------------------------------------------------------------------------------
Fear of Rejection ...
One of the most significant fears when it comes to Marketing a business is the fear of
rejection. This fear can manifest as a reluctance to put yourself or your business out there
and promote it to potential customers.
Fear of Failure ...
Fear of failure can be a significant obstacle to Marketing a business. Business Owners may
worry that their Marketing efforts will not be successful and that they will waste time and
money on campaigns that do not produce results.
Fear of Negative Feedback ...
Negative feedback, reviews, or comments can be challenging to handle and may damage
the reputation of the business. Business Owners may fear that their Marketing efforts will
generate negative feedback or backlash.
* * * * * * * * * *
My Methods To Help The Small Business Owner Grow
Business Coaching - </span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://rebrand.ly/IMJBusinessCoaching</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">
Strategy Sessions - </span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://rebrand.ly/IMJStrategySession</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">
The "Packages" - </span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://rebrand.ly/IMJPackages</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">
Business Plans - </span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://rebrand.ly/IMJBusinessPlans</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">
MY BONUS - </span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://rebrand.ly/IMJBonus</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">
* * * * * * * * * *
Fear of Technology ...
Marketing today is heavily reliant on technology, and Business Owners who are not tech-savvy
may feel intimidated by new platforms or tools. This fear can lead to a reluctance to try new
Marketing strategies that require technology.
Fear of Being Too Pushy ...
Business Owners may worry that their Marketing efforts will be perceived as too pushy
or aggressive, leading potential customers to feel turned off or annoyed by the business.
This fear can result in a reluctance to promote the business too aggressively or to try
new Marketing tactics.
IMJustice Marketing ... Dave Smith
Melbourne, Brevard County, Florida 32940
(321) 622-5756
Dave@IMJusticeMarketing.com
</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://IMJusticeMarketing.com</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;"> … main website
Our other Social Media profiles
</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://www.linkedin.com/in/strategicmarketingsuccess</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">
</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://www.facebook.com/strategicmarketingsuccess</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">
</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://www.facebook.com/AdvancedMarketingStrategy</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">
</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://Twitter.com/IMJMarketing</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">
</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://www.pinterest.com/imjusticemarketing</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">
</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://www.youtube.com/@MarketingStrategy101</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">
</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;">https://rebrand.ly/StrategicMarketingBLOG</span><span face="Roboto, Noto, sans-serif" style="background-color: #282828; color: white; font-size: 15px; white-space: pre-wrap;"> ... (321) 622-5756 ... Marketing and Advertising is
taught, learned, and sold all wrong ... My focus here is on the "fears" when trying to Market
your business ...</span></div><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-50496793566386977892023-04-23T09:54:00.000-04:002023-04-23T09:54:27.941-04:00The Problems With Marketing & Advertising Your Business<p><span style="color: white;"> </span></p><p><span style="background-color: rgba(255, 255, 255, 0.1); color: #f1f1f1; font-family: Roboto, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;">Marketing and Advertising is taught,
learned, and sold all wrong ... The right information, at the right time, and in the right order can
transform businesses and lives ... My focus here is on some "problems" in Marketing ...
Everything you've ever learned about generating leads and growing your business is wrong.
Everything you've ever heard, everything you've ever tried, and everything you've ever done --
it's all wrong.
I teach how to achieve massive leverage with your Marketing, meaning simply that you'll
make more money for the same time, the same money, and the same effort you're expending
right now. </span></p><p></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="313" src="https://www.youtube.com/embed/5V209cgQBzc" width="543" youtube-src-id="5V209cgQBzc"></iframe></div><br /><span style="background-color: rgba(255, 255, 255, 0.1); color: #f1f1f1; font-family: Roboto, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;"><br /></span><p></p><p><span style="color: white;"><br /></span></p><p><span style="background-color: rgba(255, 255, 255, 0.1); font-family: Roboto, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;"><span style="color: white;">Why will this enable you to dominate your local market?
Simple ... most businesses simply don't know how to do this. They don't understand
the tremendous untapped potential that lies within their Marketing.
Most businesses today spend some money on Marketing and Advertising, and then
decide that whatever results they get from that Marketing is probably about as good
as it's going to get. They realize that their results can fluctuate up and down, but they
never imagine that these fantastic results are even remotely possible.
I'm here to tell you point blank that nothing could be further from the truth.
The Marketing I teach is based on unchanging principles of human nature that dictate that
people always want to make the best buying decision possible, and therefore, Marketing's
job, your job, is not to yak incessantly about how great you are, or how low your prices are.
Your job is to position your prospective buyers, so they have total control over the decision-
making process, based on them having enough quantity and quality of information to
determine that they're receiving the most value for the price they pay.
--------------------------------------------------------------------------------------
My Methods To Help The Small Business Owner Grow</span></span><span style="background-color: rgba(255, 255, 255, 0.1); color: #f1f1f1; font-family: Roboto, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;">
Business Coaching - </span><span class="yt-core-attributed-string--link-inherit-color" style="background: rgba(255, 255, 255, 0.1); border: 0px; color: #3ea6ff; font-family: Roboto, Arial, sans-serif; font-size: 14px; margin: 0px; padding: 0px; white-space: pre-wrap;"><a class="yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color" force-new-state="true" href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1BYOTNuNmFLMk1CQ3gzLVZEdVZVUndxTmVaZ3xBQ3Jtc0trTVFlOGwwODBlQ0QybzU5UXFZRWkwTXd2VXhLaG41azhWMUVmZGZwdVpUY0FtZGZFUlRoVEZTcGxLWlpVZ2x1Tk13QVJ5cnFTU2doWDFyRzlaaXNpN2ZMZE9RMnIydDNZMW9fX2RpamdIWVpQc19vZw&q=https%3A%2F%2Frebrand.ly%2FIMJBusinessCoaching&v=5V209cgQBzc" rel="nofollow" style="display: inline; text-decoration-line: none;" tabindex="0" target="_blank">https://rebrand.ly/IMJBusinessCoaching</a></span><span style="background-color: rgba(255, 255, 255, 0.1); color: #f1f1f1; font-family: Roboto, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;">
Strategy Sessions - </span><span class="yt-core-attributed-string--link-inherit-color" style="background: rgba(255, 255, 255, 0.1); border: 0px; color: #3ea6ff; font-family: Roboto, Arial, sans-serif; font-size: 14px; margin: 0px; padding: 0px; white-space: pre-wrap;"><a class="yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color" force-new-state="true" href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVBvM2NYeHJ1Rjd0SDNkMnphTFdBVk9QcnhaQXxBQ3Jtc0ttMTc5ZUtyWGVqQzY4clpFU09xc2lCWG1OaXY4RHRzSS1HTkNTVW5yYjVzanltdmdZcWZ4R0VzdHlNWDRsX1h5WHFVVHQ0SkNMemFPbzVOeDFlMTZrMEtmazYtTGFmaXNFbkNkbWdHdWVMWjFzdmVoaw&q=https%3A%2F%2Frebrand.ly%2FIMJStrategySession&v=5V209cgQBzc" rel="nofollow" style="display: inline; text-decoration-line: none;" tabindex="0" target="_blank">https://rebrand.ly/IMJStrategySession</a></span><span style="background-color: rgba(255, 255, 255, 0.1); color: #f1f1f1; font-family: Roboto, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;">
The "Packages" - </span><span class="yt-core-attributed-string--link-inherit-color" style="background: rgba(255, 255, 255, 0.1); border: 0px; color: #3ea6ff; font-family: Roboto, Arial, sans-serif; font-size: 14px; margin: 0px; padding: 0px; white-space: pre-wrap;"><a class="yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color" force-new-state="true" href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXlrOWxEdmdrc1JmUHQ0RnNSRlBYRVAzRGMyZ3xBQ3Jtc0tuemdhY2tjSktOVzhlQkxvQXEzcDVheDNMMlZhUUhJV1R3c1YxX1k3OGpiR0FPS1FJSXB4QTRWcWhuUVJXNUFRX0ZFbjQyRGdXUTFWUlNjS2kzV0JFZWQ4cnBPTk9YYzlPUERVSm93YVhaUE1SQTNhMA&q=https%3A%2F%2Frebrand.ly%2FIMJPackages&v=5V209cgQBzc" rel="nofollow" style="display: inline; text-decoration-line: none;" tabindex="0" target="_blank">https://rebrand.ly/IMJPackages</a></span><span style="background-color: rgba(255, 255, 255, 0.1); color: #f1f1f1; font-family: Roboto, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;">
Business Plans - </span><span class="yt-core-attributed-string--link-inherit-color" style="background: rgba(255, 255, 255, 0.1); border: 0px; color: #3ea6ff; font-family: Roboto, Arial, sans-serif; font-size: 14px; margin: 0px; padding: 0px; white-space: pre-wrap;"><a class="yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color" force-new-state="true" href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHJzRjZsYWdKcjg1dlFoT2dlTTMwVXdfVmVuZ3xBQ3Jtc0ttNzRCVE1nN19xdlpuVE0yczVyYTZkdnNhUG41QkhZaWl2VEZsQ3VfUzVJalhzc3B2LXlPWktPN1UyUFYzMTBKM3RTbVRCVkpmVmc4X0tlSHBsZXJtUHBQRW5tUF9ELTYxeUxWNlN1Q19MbGY1MzVqYw&q=https%3A%2F%2Frebrand.ly%2FIMJBusinessPlans&v=5V209cgQBzc" rel="nofollow" style="display: inline; text-decoration-line: none;" tabindex="0" target="_blank">https://rebrand.ly/IMJBusinessPlans</a></span><span style="background-color: rgba(255, 255, 255, 0.1); color: #f1f1f1; font-family: Roboto, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;">
MY BONUS - </span><span class="yt-core-attributed-string--link-inherit-color" style="background: rgba(255, 255, 255, 0.1); border: 0px; color: #3ea6ff; font-family: Roboto, Arial, sans-serif; font-size: 14px; margin: 0px; padding: 0px; white-space: pre-wrap;"><a class="yt-core-attributed-string__link yt-core-attributed-string__link--display-type yt-core-attributed-string__link--call-to-action-color" force-new-state="true" href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHdlam8tU1pncUZROVc2UGRQc0YxZkxld0VKZ3xBQ3Jtc0ttZEZOdUY3OUxmVXlPNnBDaURYcjR2WmJ0andxVUdhOHdBNkVrOVVpSVEybURGaEdaMVFKclN5SGZUQkZJSmVmemdXc1ZUeEtPUXA1c3BVLWYzY1p4eDhaYjdSZE13X0ZhQWstel9WaFBtaC1LNTJRcw&q=https%3A%2F%2Frebrand.ly%2FIMJBonus&v=5V209cgQBzc" rel="nofollow" style="display: inline; text-decoration-line: none;" tabindex="0" target="_blank">https://rebrand.ly/IMJBonus</a></span><span style="background-color: rgba(255, 255, 255, 0.1); color: #f1f1f1; font-family: Roboto, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;">
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There are two main components to any Marketing plan: Strategic Marketing and Tactical Marketing.
Strategic Marketing is the content of your message. It's what you say and how you say it,
including the concepts you choose to focus on, the words and images you use to communicate
those concepts, and the tone in which the message is delivered. Tactical Marketing on the other
hand, has to do with the execution of the Strategic Marketing, such as placing ads, building a website,
attending trade shows and things like that. If I ask a Business Owner about their Marketing plan,
the answer almost always comes back in terms of Tactical Marketing: They send direct mail,
run radio ads, create a website ... those kinds of things.
But the key to effective Marketing is to master the Strategic side, NOT the Tactical. What you
say in your Marketing, and how you say it, are almost always more important than the Marketing
medium where you say it. Both are important of course, but the real leverage is in the messaging
itself, and that's the Strategic side of Marketing.</span></p><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-63731182478168918402023-02-14T03:34:00.001-05:002023-02-14T03:34:14.277-05:00Lead Generation, Lead Qualification, and Lead Conversion<img src='https://www.imjusticemarketing.com/wp-content/uploads/2023/02/business-coach-and-marketing-strategist.jpg'>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-size: 24px; color: #044204;"><strong><span style="font-family: Salsa;">"What are all the Salespeople NOT telling you about?"</span></strong></span></p>
<p style="text-align: center;"><span style="font-family: Salsa; font-size: 20px; color: #000000;">Absolutely CRUCIAL to understand this for your business ...
And one of the reasons I state that most get Marketing
and Advertising their business wrong ... ALL wrong!</span></p>
<p style="text-align: center;"><strong><em><span style="font-family: Salsa; font-size: 20px; color: #000000;">There are 3 basic components that define your Sales Process ...</span></em></strong></p>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-family: Knewave; font-size: 22px; color: #064706;">Lead Generation … Lead Qualification … Lead Conversion</span></p>
<strong> </strong>
<span style="font-family: Salsa; font-size: 18px; color: #000000;"><span style="font-size: 20px;"><em><span style="color: #064706;"><strong>Lead Generation</strong></span></em></span> has the job of reaching your prospects with a laser-focused message aimed specifically at their "hot buttons" and getting them to raise-their-hand and acknowledge interest in what you offer (or sell) ...</span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;"><span style="font-size: 20px;"><em><span style="color: #064706;"><strong>Lead Qualification</strong></span></em></span> has the job of separating those prospects into two different camps, those who <strong>WANT</strong> what you offer (or sell), and those who NEED what you offer (or sell) ... You always want to focus on prospects who <strong>WANT</strong> your product or service ... They will always be your <em><span style="color: #064706;">target customers</span></em>. A well-designed and carefully crafted Marketing message can do both vital components simultaneously, generate leads and qualify those leads ...</span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;"><span style="font-size: 20px;"><em><span style="color: #064706;"><strong>Lead Conversion</strong></span></em></span> has the job of "transforming" a prospect into a client by gaining their commitment to buy what you offer (or sell) ... Again, with the right message (or Compelling Offer) aimed at your <em><span style="color: #064706;">ideal prospect</span></em>, converting that prospect into a paying client, or even as a new prospect in your database and pipeline, can be as simple as asking for them to take action ...</span>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-family: Knewave; font-size: 32px; color: #064706;">This is crucial for you to know,
understand, and implement...</span></p>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">When executed properly, your Sales Process can increase your response rates, increase your conversion rates, improve your client retention, save you from making costly Marketing mistakes, and provide your business with a roadmap that takes your prospects from ignorance to awareness, into the decision-making process and through to the close.</span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">When you know and understand <span style="color: #064706;"><strong>Lead Generation</strong></span>, <span style="color: #064706;"><strong>Lead Qualification</strong></span> and <span style="color: #064706;"><strong>Lead Conversion</strong></span>, and the role they each play in your overall Sales Process, you will position yourself light years ahead of your competition and have a solid foundation upon which to build Competition-Dominating Marketing ...</span>
<img class="<strong>lead generation, lead qualification, and lead conversion | IMJustice Marketing and leads</strong> aligncenter wp-image-27417 size-medium" title="lead generation, lead qualification, and lead conversion" src="https://www.imjusticemarketing.com/wp-content/uploads/2023/02/Strategic-Marketing-Success-1-600x315.png" alt="lead generation, lead qualification, and lead conversion" width="600" height="315" />
<span style="font-family: Salsa; font-size: 18px; color: #000000;">The best way for you to get started is with <span style="color: #064706;"><strong>the end in mind</strong></span>. So, when we look </span><span style="font-family: Salsa; font-size: 18px; color: #000000;">at Lead Generation, Lead Qualification and Lead Conversion, <span style="color: #064706;"><strong>Lead Conversion is where we must start ...</strong></span></span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">We must first ask ourselves "where the actual sale is most likely to take place" ... These are called <em><u>distribution channels</u></em>, and there are only seven possible </span><span style="font-family: Salsa; font-size: 18px; color: #000000;">channels to consider ... They include <strong>online</strong>, <strong>direct sales</strong>, <strong>sales agents</strong>, <strong>phone sales</strong>, <strong>mail order</strong>, <strong>retail</strong>, and <strong>live events</strong> ...</span>
<blockquote><span style="font-family: Knewave; font-size: 24px; color: #064706;">You need to determine which channel or channels of distribution will generate real results for your business. It is the distribution channels that determine which Marketing strategies you will ultimately use for Lead Generation.</span></blockquote>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">Once you map out all the distribution channel possibilities, you can then determine the <strong>Marketing strategies</strong> to give you the highest probability of getting your prospects to your chosen distribution channel(s). Although there are many Marketing strategies to consider, you will quickly discover that only a few may be appropriate for your specific business ...</span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;"><strong><u>Marketing strategies</u></strong> include advertising such as TV, radio and print, Affiliate and Joint Venture programs, Affinity programs, Catalog, Continuity Programs, Cross Promotions, Database Marketing, Direct Mail, Directories, Innovation, Interactive Media, Internet, Loyalty Programs, Outdoor Media, Point of Purchase, Point of Sale, Place-Based Media, Promotions, Public Relations, and Signage ... (And quite a bit more) ...</span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">Once you narrow down the Marketing strategies to your select few, you then need to assign the <strong>tactics</strong> within each strategy that will produce the desired results ... There are 80+ Marketing Tactics to choose from ... and growing with automation and artificial intelligence ...</span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">It is critical that you follow this exact process. Unfortunately, most Small Business Owners do not. They reverse the process completely, and start with the tactics, then the strategies (if at all), and then they wonder why no one is showing up at their distribution channel to buy their product or service ...</span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;"><strong>Here is what I mean</strong>. Business Owners are constantly asking me for help with their Marketing. No one is buying from them. So, the first thing I ask them to do is explain their Marketing program to me. I always hear the same thing every time. They say they sent out an email, created a website, do some social posting now and then, direct mail, a postcard, or they spent a fortune on Paid Ads ... </span><span style="font-family: Salsa; font-size: 18px; color: #000000;">All of these are tactics that should be supporting specific strategies that lead the prospect to a specific distribution channel. But they do not. So, I ask the Business Owner to explain what the email or the postcard or the website is supposed to accomplish as a result ...</span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;"><strong>They look at me like I am crazy</strong>. They tell me it is supposed to sell their product or service. So, I ask them one simple question. When was the last time YOU bought something like what you sell from reading a single email? The look they get on their face is priceless ...</span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">It suddenly dawns on them that they have not done anything </span><span style="font-family: Salsa; font-size: 18px; color: #000000;">at that early stage to build confidence, trust, respect, or </span><span style="font-family: Salsa; font-size: 18px; color: #000000;">rapport with that prospect. They started a Tactical Marketing deployment process which is the worst thing you can do. Your tactics are there to support your overall Marketing strategy, and your strategy is there to deliver the prospect to a specific channel of distribution ...</span>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-family: Knewave; font-size: 24px; color: #094d09;">Remember that a distribution channel </span>
<span class="font-effect-letterpress" style="font-family: Knewave; font-size: 24px; color: #094d09;">is where the sale takes place ...</span></p>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">So, when you know which distribution channels to consider, the next step is deciding which Marketing strategies will be the most effective at generating leads ...</span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;"><strong>Strategies are the approaches you take to generate leads</strong>. There are a lot of strategies, but you will not need all of them. In fact, only a couple of them will turn out to be effective for your Business in terms of cost and responses generated. And with a little bit of effort and know-how assembled, that decision will be reaping some big rewards ...</span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">Now that you have narrowed the field to your strategies, the next step is uncovering the tactics that will work with these strategies to cost-effectively generate qualified leads ...</span>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-family: Knewave; font-size: 24px; color: #094d09;">Tactics are the tools used to generate the </span>
<span class="font-effect-letterpress" style="font-family: Knewave; font-size: 24px; color: #094d09;">leads that will produce the sales you want ...</span></p>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">This is where you will use a technique called <em><span style="color: #094d09;">Process Mapping</span></em>, a simple tool that will help you find the most effective strategies along with the right tactics ... </span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">Process Mapping breaks down the sales process into a step-by-step format so that you can see your communication points of contact with your customers. </span><span style="font-family: Salsa; font-size: 18px; color: #000000;">By knowing these specific points of contact, you can then analyze the effectiveness your Marketing messages will have in convincing your target customer to buy what you sell. </span><span style="font-family: Salsa; font-size: 18px; color: #000000;">It will also provide tremendous guidance as you create your Marketing message by revealing the possible state of mind of your prospects. In other words, it helps you understand how receptive they will be when they receive your Marketing message …</span>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-family: Knewave; font-size: 24px; color: #094d09;">The purpose of this is to help you understand </span>
<span class="font-effect-letterpress" style="font-family: Knewave; font-size: 24px; color: #094d09;">the relationship between <span style="color: #000000;"><u>Lead Generation</u>, </span></span>
<span class="font-effect-letterpress" style="font-family: Knewave; font-size: 24px; color: #000000;"><u>Lead Qualification</u> and <u>Lead Conversion ...</u></span></p>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">With this process, you will be able to spend a minimal amount of time in the planning process and come out knowing and understanding EXACTLY what to </span><span style="font-family: Salsa; font-size: 18px; color: #000000;">do for your Marketing to work, along with the most effective strategies and tactics that require immediate action ...</span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">This dramatically reduces your preparation time; allows you to quickly put a </span><span style="font-family: Salsa; font-size: 18px; color: #000000;">solid and profitable Marketing plan into place; instantly begin creating leads, building a database, converting prospects into new customers and making </span><span style="font-family: Salsa; font-size: 18px; color: #000000;">more money than you have ever made before ...</span>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-family: Knewave; font-size: 24px; color: #000000;">This entire sequence of events is the Sales Process</span></p>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">Now let’s tie this all together as it all relates to Lead Generation, Lead Qualification and Lead Conversion. </span>
<span style="font-family: Salsa; font-size: 18px; color: #000000;">The tactics and the strategies make up the Lead Generation and Lead Qualification components. </span><span style="font-family: Salsa; font-size: 18px; color: #000000;">When these components all work together in unison, they combine to </span><span style="font-family: Salsa; font-size: 18px; color: #000000;">create a highly compelling and laser-targeted message directed at the </span><span style="font-family: Salsa; font-size: 18px; color: #000000;">hot buttons of your target customer or prospects ...</span>
<span class="font-effect-letterpress" style="font-family: Knewave; font-size: 32px; color: #064706;">In A Very Important Conclusion</span>
<span style="font-family: Salsa; font-size: 18px; color: #064706;">What you just read here is what NOBODY in the Marketing, Advertising, and Agency world EVER walks you through, or even cares to explain ... It's not on their menu, and they make no money from any of this powerful, business, and life-transforming information ... It's a sales oriented world, and what is typically sold are the tactics ... And ONLY 1 to maybe 5 of them ... And they are supposed to be discussed LAST ... The Channels of Distribution, then the Strategies, THEN the many Tactics ... <strong><span style="color: #000000;">NOT the other way around!</span></strong></span>
<strong><span style="font-family: Salsa; font-size: 18px; color: #064706;">So, my contention to you is, what are you missing out on ... How many strategies and tactics are out there, that you don't know about, or nobody ever revealed or took the time to explain ... And what is that costing you ... I know about 100 strategies and about 100 tactics because of the advances in technology ... How many do YOU know, and can explain or implement?</span></strong>
<p style="text-align: center;"><span class="font-effect-inset" style="color: #000000; font-family: Knewave; font-size: 30px;">Here's To Your Success!</span></p>
<p style="text-align: center;"><span style="font-size: 20px;"><strong><span style="color: #064706;">[ninja_form id=1]</span></strong></span></p>
<p style="text-align: center;"><span style="font-size: 18px; color: #0000ff;"><strong><span style="font-family: Arya;"><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://rebrand.ly/IMJBusinessCoaching" target="_blank" rel="noopener">Business Coaching info</a></span> ... <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://rebrand.ly/IMJStrategySession" target="_blank" rel="noopener">Strategy Session info</a></span> ... <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://rebrand.ly/IMJBusinessPlans" target="_blank" rel="noopener">Business Plans info</a> ...</span> </span></strong></span></p>
<p style="text-align: center;"><span style="font-size: 18px; color: #0000ff;"><strong><span style="font-family: Arya;"><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://rebrand.ly/IMJPackages" target="_blank" rel="noopener">The 4 Subscriptions info</a></span> ... <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://rebrand.ly/IMJBonus" target="_blank" rel="noopener">MY BONUS info</a></span> ... <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://rebrand.ly/GrowthSecrets" target="_blank" rel="noopener">My FREE Subscription info</a></span> ...</span></strong></span></p>
<a href='https://imjusticemarketing.com/lead-generation/?feed_id=817'>https://imjusticemarketing.com/lead-generation/?feed_id=817</a><style>[class^='wp-image']{width:100%;height:auto;}</style><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-13701991128556129862023-02-12T17:19:00.001-05:002023-02-12T17:19:14.518-05:00Up-Selling, Cross-Selling and Down-Selling ... Oh My!<img src='https://www.imjusticemarketing.com/wp-content/uploads/2023/02/Up-Selling-Cross-Selling-and-Down-Selling-...-Oh-My.png'>
<h1></h1>
<h1></h1>
<h1 style="text-align: center;"><span class="font-effect-letterpress" style="font-family: Chewy; font-size: 32px; color: #800000;">Cross-selling is suggesting other relevant products people can try</span></h1>
<p style="text-align: center;"><span style="font-size: 22px; font-family: Amiri; color: #000000;">What is an example of Cross-Selling? When you buy a cell phone online, </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">and the online store suggests screen protectors for that model, that’s Cross-Selling.</span></p>
<h2 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 20px;"><strong>Up-Selling is persuading the customer to upgrade their product or buy a more expensive version of it ..</strong>. </span></h2>
<p style="text-align: center;"><span style="font-size: 16px;">
<span style="font-family: Amiri; font-size: 22px; color: #000000;"><strong>How do you Up-Sell?</strong> Let’s stick with the cellphone example. If you’re about to buy the model </span></span><span style="font-size: 22px; font-family: Amiri; color: #000000;">with 32GB of storage space, the online store can suggest you get the one with 64GB or 128GB.</span></p>
<p style="text-align: center;"><span style="font-size: 22px; font-family: Amiri; color: #000000;"><strong>Here’s the great thing about Up-Selling.</strong> It doesn’t just increase AOV; it also increases customer </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">lifetime value. In other words, customers spend more while they remain customers. And that’s </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">why it’s so important for your business. In this article, I’m going to share my favorite Up-Selling </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">tips. I’ll dive into some proven Up-Selling strategies and will provide examples to inspire you in </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">your business. If you choose, you can implement your own revenue-boosting Up-Sell strategy.</span></p>
<h2 style="text-align: center;"><span style="font-size: 32px;"><em><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; color: #0000ff;"><strong>Choose the RIGHT Up-sell</strong></span></em></span></h2>
<p style="text-align: center;"><span style="font-size: 24px; font-family: Aladin; color: #000000;">When you look at eCommerce Up-Sell examples, </span>
<span style="font-size: 24px; font-family: Aladin; color: #000000;">you’ll see there are several types you can offer.</span></p>
<h3 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 24px; color: #0000ff;"><strong>The Version Upgrade</strong></span></h3>
<p style="text-align: center;"><span style="font-family: Aladin; color: #000000; font-size: 24px;">As I mentioned earlier, you can ask shoppers to get a
different version of a product you’re offering. It can be
bigger, stronger, faster, better – you get the idea.</span></p>
<h3 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-size: 24px; font-family: 'comic sans ms', sans-serif; color: #0000ff;"><strong>Product Protection</strong></span></h3>
<p style="text-align: center;"><span style="font-family: Aladin; color: #000000; font-size: 24px;">Another favorite Up-Sell, both online and offline, is the
“protect your product” Up-Sell, which asks you to extend
your warranty so you effectively guard your product
against something going wrong. For example, if you buy a
phone, you can often get a screen replacement warranty.</span></p>
<h3 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-size: 24px; font-family: 'comic sans ms', sans-serif; color: #0000ff;"><strong>Customization</strong></span></h3>
<p style="text-align: center;"><span style="font-family: Aladin; color: #000000; font-size: 24px;">You know those “customize your product” features you get
on some sites? Well, that’s a series of Up-Sells, because
every customization you add increases the price.</span></p>
<h3 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 24px; color: #0000ff;"><strong>Extended Service Period</strong></span></h3>
<p style="text-align: center;"><span style="font-size: 24px; font-family: Aladin; color: #000000;">Instead of a physical product, you can Up-Sell by offering
better value for a longer contract. </span><span style="font-size: 24px; font-family: Aladin; color: #000000;">And you can also offer better
deals for early renewals. This works well for SaaS products.</span></p>
<h3 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-size: 24px; font-family: 'comic sans ms', sans-serif; color: #0000ff;"><strong>The Bundle</strong></span></h3>
<p style="text-align: center;"><span style="font-size: 24px; font-family: Aladin; color: #000000;">Bundling is a bit of a grey area because it’s both Cross-Selling and
Up-Selling, but if you </span><span style="font-size: 24px; font-family: Aladin; color: #000000;">package related items together and show that
it’s better value, you can increase your </span><span style="font-size: 24px; font-family: Aladin; color: #000000;">sales of all the items in the bundle.</span></p>
<h2 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 32px; color: #000000;"><strong>Always Offer the Up-sell …</strong></span></h2>
<p style="text-align: center;"><span style="color: #000000;"><span style="font-size: 22px; font-family: Amiri;">The more Up-Sell opportunities you show customers, the more chances they must take one. </span><span style="font-size: 22px; font-family: Amiri;">So, offer your Up-Sell everywhere it makes sense. Some typical locations for upsells include:</span></span></p>
<p style="text-align: center;"><span style="font-size: 18px;"><strong><span style="font-family: Amiri; color: #0000ff;"><em>On product pages, where you have multiple chances to show off product versions</em></span></strong></span></p>
<p style="text-align: center;"><span style="font-size: 18px;"><strong><span style="font-family: Amiri; color: #0000ff;"><em>When people add items to the cart, as it’s a great time to show supplementary products </em></span></strong></span>
<span style="font-size: 18px;"><strong><span style="font-family: Amiri; color: #0000ff;"><em>or services that help them get more value from what they’re already planning to buy</em></span></strong></span></p>
<p style="text-align: center;"><span style="font-size: 18px;"><strong><span style="font-family: Amiri; color: #0000ff;"><em>When the customer reaches a success milestone. For example, in Asana, when you’ve </em></span></strong></span>
<span style="font-size: 18px;"><strong><span style="font-family: Amiri; color: #0000ff;"><em>added a few tasks, you’ll get an email showing you how to manage tasks even better </em></span></strong></span>
<span style="font-size: 18px;"><strong><span style="font-family: Amiri; color: #0000ff;"><em>with their premium product.</em></span></strong></span></p>
<h4 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 32px; color: #000000;"><strong>But Don’t Be Pushy</strong></span></h4>
<p style="text-align: center;"><span style="color: #000000;"><span style="font-size: 22px; font-family: Amiri;">Even though you want customers to see your Up-Sells, you don’t want to annoy them. </span><span style="font-size: 22px; font-family: Amiri;">Show your Up-Sell popup at the wrong time, and they may not buy anything at all. </span><span style="font-size: 22px; font-family: Amiri;">Show it at the right time, and you’ve got a much better chance of making a better sale.</span></span></p>
<p style="text-align: center;"><span style="color: #000000;"><span style="font-size: 22px; font-family: Amiri;">Some online retailers handle this by placing the Up-Sell information well below the product </span><span style="font-size: 22px; font-family: Amiri;">information, so only people who are really interested ever see it. Another option is to show </span><span style="font-size: 22px; font-family: Amiri;">your Up-Sell when people have made the decision to buy. For example, if you show it once </span><span style="font-size: 22px; font-family: Amiri;">they’ve added an item to the cart (but before they <strong>checkout</strong>) that can be a great time to </span></span><span style="font-size: 22px; font-family: Amiri; color: #000000;">get an additional sale.</span></p>
<p style="text-align: center;"><span style="color: #000000;"><span style="font-size: 22px; font-family: Amiri;">There’s no point in showing your Up-Sell when people have just landed on the page </span><span style="font-size: 22px; font-family: Amiri;">because that could annoy them enough to leave. Instead, use a “<strong>scroll trigger”</strong> </span><span style="font-size: 22px; font-family: Amiri;">to wait till they’ve scrolled a certain distance so you know they’re interested.</span></span></p>
<h4 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 32px;"><strong>Make Your Up-Sell Relevant</strong></span></h4>
<p style="text-align: center;"><span style="font-size: 22px; font-family: Amiri; color: #000000;">Relevance is key when deciding on your Up-Sell. If someone’s buying a book on Marketing, </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">there’s no point in recommending a book on childcare (which is Cross-Selling anyway). </span><span style="font-family: Amiri; font-size: 22px; color: #000000;">Instead, you’ll recommend something else related to what they’re looking at, like an audio version of the book or another book by the same author.</span></p>
<p style="text-align: center;"><span style="font-family: Amiri; font-size: 22px; color: #000000;">When you’re Up-Selling, you’ll have to sell the benefits of the Up-Sell, and show why it’s important. This kind of customer education can help make the sale. For example, Amazon highlights the benefits of getting audiobook versions of purchased books.</span></p>
<h4 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 32px;"><strong>Personalize Your Up-Sell Recommendations</strong></span></h4>
<p style="text-align: center;"><span style="font-size: 22px; font-family: Amiri; color: #000000;">Recommendations work better if they’re personal. <strong>Accenture’s latest research</strong> </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">shows that 75% of consumers are more likely to buy if the retailer either:</span></p>
<p style="text-align: center;"><span style="font-family: Amiri; color: #0000ff; font-size: 22px;"><em>Knows their purchase history</em></span></p>
<p style="text-align: center;"><span style="font-family: Amiri; color: #0000ff; font-size: 22px;"><em>Recommends purchases based on that history</em></span></p>
<p style="text-align: center;"><span style="font-family: Amiri; color: #0000ff; font-size: 22px;"><em>Addresses them by name</em></span></p>
<p style="text-align: center;"><span style="font-family: Amiri; font-size: 22px; color: #000000;">You can do this in a “Smart Tags feature” that lets you take the information you already have from your Email Marketing, like the visitor’s name, and use it as part of a personalized campaign that appears when they visit your site. And, of course, you’re not limited to the name. You can also vary onsite campaigns based on the products people have already viewed.</span></p>
<h4 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 32px; color: #000000;"><strong>Get the Language Right</strong></span></h4>
<p style="text-align: center;"><span style="font-family: Amiri; font-size: 22px; color: #000000;">Language is an important part of all successful Marketing, as we’ve seen before in our article on <strong>conversion-boosting power words</strong>. But it’s even more important to persuade your customers when you’re aiming for the Up-Sell. Some of the best Up-Selling examples get this right by making visitors imagine how they could make use of the upgrade, or by triggering the fear of missing out (FOMO). This is <strong>psychologically proven</strong> to help make more sales. For example, show everything they’d be missing if they took the free plan.</span></p>
<h4 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 32px;"><strong>Use Urgency</strong></span></h4>
<p style="text-align: center;"><span style="font-size: 22px; font-family: Amiri; color: #000000;">As we’ve seen before using urgency can help increase the value of the Up-Sell. If your Up-Sell </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">is available for a limited time only, or there are limited quantities, you’ll want to highlight this </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">in your Marketing. One way to do that is to create a sale timer for your website. You can also </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">change display rules to show the Up-Sell offer to those on specific pages, such as the page </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">with the product you’re offering the Up-Sell for.</span></p>
<h4 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 32px;"><strong>Offer Free Shipping</strong></span></h4>
<p style="text-align: center;"><span style="font-size: 22px; font-family: Amiri; color: #000000;">Offering free shipping is proven to boost sales. Around <strong>90% of customers</strong> say free </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">shipping is their main incentive to shop more online. So, how does this work with Up-Sells? </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">You can remind people how much more they must spend to qualify for free shipping. </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">That’s a big incentive to continue adding items to the cart, especially if not too costly.</span></p>
<h4 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 32px;"><strong>Provide Social Proof</strong></span></h4>
<p style="text-align: center;"><span style="font-size: 22px; font-family: Amiri; color: #000000;">Social proof lets people know that others like them found the product or service valuable. </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">It’s something you see on the top online retail sites. For example, Amazon shows you:</span></p>
<p style="text-align: center;"><span style="color: #0000ff; font-family: Amiri; font-size: 22px;"><em>What people bought with the product you are buying</em></span></p>
<p style="text-align: center;"><span style="color: #0000ff; font-family: Amiri; font-size: 22px;"><em>What people also looked at</em></span></p>
<p style="text-align: center;"><span style="color: #0000ff; font-family: Amiri; font-size: 22px;"><em>The products they recommend going with what you’re buying</em></span></p>
<p style="text-align: center;"><span style="font-family: Amiri; font-size: 22px; color: #000000;"><strong>All of these create valuable Up-Sell opportunities. Add in customer </strong></span>
<span style="font-family: Amiri; font-size: 22px; color: #000000;"><strong>reviews for each item, and you’re priming customers to buy more.</strong></span></p>
<h4 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-size: 32px; font-family: 'comic sans ms', sans-serif;"><strong>Limit the Price Increase</strong></span></h4>
<p style="text-align: center;"><span style="font-family: Amiri; font-size: 22px; color: #000000;"><strong>I recommend</strong> that you don’t price your Up-Sells too high. After all, it’s supposed to represent a quick win for your customers. The price of the Up-Sell shouldn’t be more than 40% more than the item they’re already looking at or buying.</span></p>
<p style="text-align: center;"><span style="font-family: Amiri; font-size: 22px; color: #000000;"><strong>Others out there</strong> put that figure even lower, suggesting that the Up-Sell be no more than an additional 25%. The best advice? Test different options with your own customers till you find what works.</span></p>
<h4 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 32px;"><strong>Use the Rule of Three</strong></span></h4>
<p style="text-align: center;"><span style="font-size: 22px; font-family: Amiri; color: #000000;">You’ll often hear Marketers talk about the “rule of three”. It’s to do with the fact that <strong>people respond to patterns</strong>, and three seems to be a magic number. In this case, I'm talking </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">about using the rule of three in pricing. There are multiple studies to show that when there </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">are three price levels, people often go for the middle one. You’ll also hear this called “price </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">anchoring”. Either way, Up-Sells look more attractive if it’s one of at least 3 options available ...</span></p>
<h4 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 32px;"><strong>Offer Substitutes</strong></span></h4>
<p style="text-align: center;"><span style="font-size: 22px; font-family: Amiri; color: #000000;">What if your usual Up-Sell item is out of stock? Don’t let that stop you from offering the Up-Sell. </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">The best Up-Selling examples show that you always have an alternative. For example, if your U</span><span style="font-size: 22px; font-family: Amiri; color: #000000;">p-Sell for a particular phone is upgrading the memory from 64GB to 128GB, and you’re out </span><span style="font-family: Amiri; font-size: 22px; color: #000000;">of the upgrade, suggest 128GB phones in different models from the same manufacturer. Or, you could simply suggest a phone with similar features where your Up-Sell IS available.</span></p>
<h5 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 32px;"><strong>Up-Sell After the Purchase</strong></span></h5>
<p style="text-align: center;"><span style="font-family: Amiri; font-size: 22px; color: #000000;">While many Up-Sells are offered on product or pricing pages, these aren’t the only places to show off your Up-Sell offer. In fact, you can offer an Up-Sell even after customers have completed their purchase. For example, sometimes you get a limited time to edit or upgrade your order before it ships. And on sales pages, you’ll often see a deal for a limited time product that complements what you’re already buying.</span></p>
<h5 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 32px;"><strong>Follow Up via Email</strong></span></h5>
<p style="text-align: center;"><span style="font-size: 22px; font-family: Amiri; color: #000000;">While we’re on the topic of post-purchase Up-Sells, don’t forget about email. <strong>Email Marketing </strong></span><span style="font-size: 22px; font-family: Amiri; color: #000000;">is still one of the most effective ways to reach your customers, and there are a few Up-Selling </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">email examples that can help you make more sales. For example, even if people don’t take </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">the Up-Sell when they purchase, you can still offer it again by email. And you can sweeten </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">the deal by offering an additional discount on the upgraded product or service.</span></p>
<p style="text-align: center;"><span style="font-size: 22px; font-family: Amiri; color: #000000;">As an example, you can offer a free gift when someone takes the Up-Sell. You can also use </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">email to offer Up-Sells as part of your <strong>shopping cart abandonment emails</strong>. The average </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">shopping cart abandonment rate, according to the <strong>Baymard Institute</strong>, is 69%. That’s a lot </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">of money to leave on the table.</span></p>
<h2 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 32px; color: #000000;"><strong>Consider Downselling</strong></span></h2>
<p style="text-align: center;"><span style="color: #000000;"><span style="font-size: 22px; font-family: Amiri;">Finally, if Up-Selling isn’t doing the trick, consider Down-Selling – offering a product that’s </span><span style="font-size: 22px; font-family: Amiri;">slightly reduced in price and features a way to get your customer to become a customer.</span></span></p>
<p style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-family: 'comic sans ms', sans-serif; font-size: 20px; color: #0000ff;"><strong>Consider downselling if your customer:</strong></span></p>
<p style="text-align: center;"><span style="color: #0000ff; font-size: 16px;"><em>Only looks at items in a particular price range, using the sorting features on your site</em></span></p>
<p style="text-align: center;"><span style="color: #0000ff; font-size: 16px;"><em>Has added an item to the cart, but returns to your site to look for cheaper versions</em></span></p>
<p style="text-align: center;"><span style="color: #0000ff; font-size: 16px;"><em>Has abandoned an upsell in the cart and does not respond to abandonment emails</em></span></p>
<p style="text-align: center;"><span style="font-size: 22px; font-family: Amiri; color: #000000;"><strong>Downselling can help to build trust</strong> by offering options that suit your customers’ </span><span style="font-size: 22px; font-family: Amiri; color: #000000;">pocket and showing that you’re responsive to their needs. Examples include:</span></p>
<p style="text-align: center;"><span style="color: #0000ff; font-size: 16px;"><em>Offering a more cost-effective version of a computer, </em></span>
<span style="color: #0000ff; font-size: 16px;"><em>like one with a less expensive power chip</em></span></p>
<p style="text-align: center;"><span style="color: #0000ff; font-size: 16px;"><em>Creating a self-study version of a course that’s less expensive </em></span>
<span style="color: #0000ff; font-size: 16px;"><em>than the one with your personal input</em></span></p>
<p style="text-align: center;"><span style="color: #0000ff; font-size: 16px;"><em>Popping up a coupon to give a discount when it looks like </em></span>
<span style="color: #0000ff; font-size: 16px;"><em>visitors are about to leave the page</em></span></p>
<p style="text-align: center;"><span style="font-family: Amiri; font-size: 22px;"><strong>The great thing about downsells is that once visitors become </strong></span>
<span style="font-family: Amiri; font-size: 22px;"><strong>customers, you’ll have other opportunities for upsells later.</strong></span></p>
<h6 style="text-align: center;"><span class="font-effect-letterpress font-effect-inset" style="font-family: 'Alfa Slab One'; font-size: 32px; color: #800000;">5 Effective Up-selling Examples</span></h6>
<p style="text-align: center;"><span style="font-size: 22px; font-family: Amiri; color: #000000;">Want a few more examples of Up-Selling in action? Check these out.</span></p>
<p style="text-align: center;"><span style="font-family: Amiri; font-size: 22px; color: #000000;">You can have a button inviting logged in users to upgrade to premium, along with a page showing the benefits of upgrading. Note, you can also have three different package options ...</span></p>
<p style="text-align: center;"><span style="color: #0000ff; font-size: 16px;"><strong><em>Williams-Sonoma</em></strong> <em>offers a discount for new customers, </em></span>
<span style="color: #0000ff; font-size: 16px;"><em>which encourages them to buy more.</em></span>
<span style="font-size: 16px;"><em><span style="color: #0000ff;"><strong>AppSumo’s</strong> email shows existing customers the benefit of getting multiple deals </span></em></span>
<span style="color: #0000ff; font-size: 16px;"><em>in one by moving from a pay per deal to a monthly all in one model.</em></span>
<span style="font-size: 16px;"><em><span style="color: #0000ff;"><strong>Dropbox</strong> uses an in-app banner to encourage the upgrade to the Business version.</span></em></span>
<span style="color: #0000ff; font-size: 16px;"><em>Clicking on the button gives you the USP of the upgrade.</em></span>
<span style="font-size: 16px;"><em><span style="color: #0000ff;"><strong>Amazon’s</strong> messaging includes letting you know when there’s a newer model </span></em></span>
<span style="color: #0000ff; font-size: 16px;"><em>or version of the item you’re looking at.</em></span></p>
<h2 style="text-align: center;"><span class="font-effect-shadow-multiple" style="font-size: 28px;"><strong><span style="font-family: 'Bubblegum Sans';">That’s it! With these up-selling tips and examples, </span></strong></span><span class="font-effect-shadow-multiple" style="font-size: 28px;"><strong><span style="font-family: 'Bubblegum Sans';">you’re primed to get the most from your up-sell strategy.</span></strong></span></h2>
<p style="text-align: center;"><span style="font-size: 20px;"><strong><span style="color: #0000ff;">[ninja_form id=2]</span></strong></span></p>
<a href='https://imjusticemarketing.com/upselling-crossselling-downselling/?feed_id=795'>https://imjusticemarketing.com/upselling-crossselling-downselling/?feed_id=795</a><style>[class^='wp-image']{width:100%;height:auto;}</style><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-28812670772957540342023-02-12T15:31:00.001-05:002023-02-12T15:31:21.924-05:00The Most Powerful Word In Marketing<img src='https://www.imjusticemarketing.com/wp-content/uploads/2021/02/powerful-marketing-word-e1616375662740.jpg'>
<p class="p1"><span class="font-effect-letterpress" style="font-size: 24px; font-family: 'Carter One'; color: #800000;">If you guessed “FREE” you’ve been
reading too many sales letters.</span></p>
<p class="p1"><span style="font-size: 20px; font-family: 'Bubblegum Sans'; color: #000000;"><em><strong>
Intent</strong></em> is the most powerful word in advertising ... </span>
<span style="font-size: 20px; font-family: 'Bubblegum Sans'; color: #000000;">It is what makes retargeting work so well ... </span>
<span style="font-size: 20px; font-family: 'Bubblegum Sans'; color: #000000;">It is what makes your lookalike audiences work as well ...</span></p>
<p class="p1"><span style="font-size: 20px; font-family: 'Bubblegum Sans'; color: #000000;">The copywriting legend, Gary Halbert, knew this … In his famous “Boron Letters” he wrote a story about owning a hamburger stand. Stating that when asked what advantage would you want people to often say: “better hamburgers” or “cheaper prices” ...</span></p>
<p class="p1"><span class="font-effect-letterpress" style="font-size: 26px; font-family: 'Bubblegum Sans'; color: #800000;">Noooo! ...
The right answer is ALWAYS a <strong>starving crowd</strong> ...
Aka INTENT!</span></p>
<span class="font-effect-letterpress" style="font-family: Knewave; font-size: 54px;">Intent</span>
<span style="font-family: 'Bubblegum Sans'; font-size: 20px;">Interest-based advertising (FB) is good. I’m not knocking it. There is a level of intent to Marketing weight loss programs to women age 45+ who like Kohls. But contrast that to the <strong>intent</strong> level of someone reading an article about “weight loss” or even higher searching the phrase “lose weight for a wedding”. As they say … “There’s levels to this son!” If you want to have the MOST EFFECTIVE Advertising, simply increase the level of <strong>intent</strong> of the people you are advertising too ...</span>
<p class="p1"><span style="font-family: 'Bubblegum Sans'; font-size: 20px;">For example, some of you know the story of how to turn $60 into 6 figures (Do you?) ... Let's say you were selling a simple software tutorial video course for $35. It was about a software called Joomla which was like WordPress. Today young whippersnappers would target people who like WordPress or even Joomla with FB ads to sell that same product ...</span></p>
<p class="p1"><span style="font-family: 'Bubblegum Sans'; font-size: 20px;">What you SHOULD know though, is that people who are reading the Joomla forum were highly likely to be currently building or planning a Joomla website. And they desperately needed a tutorial because it was not very easy to set up. So if you spend $2/day on one very simple ad in that forum through Google Display Network (just saying), that said, “Learn Joomla The Easy Way with video tutorials” ...</span></p>
<p class="p1"><span style="font-family: 'Bubblegum Sans'; font-size: 20px;">Despite a pathetic ad budget, the level of intent for the audience these ads were shown too would be very high, that the ultra basic text ad would work like a charm! You also probably would have sold 4 copies your first month and almost had a 300% ROAS with your first ever paid traffic campaign ... Just saying ...</span></p>
<p class="p1"><span class="font-effect-letterpress" style="font-family: Knewave; font-size: 30px;">... All because of intent ...</span></p>
<p class="p1"><span style="font-family: 'Bubblegum Sans'; font-size: 20px; color: #000000;">It’s not about FB vs Google. It’s all about using whatever network, whatever placement, whatever medium that has the highest <strong>intent</strong> for buying what you are selling. Don’t be the sucker who thinks it’s about cheaper clicks or better ads or a slicker funnel.</span></p>
<p class="p1"><span style="font-family: 'Bubblegum Sans'; font-size: 28px; color: #000000;"><strong>Play the game, don’t let the game play you</strong> ...</span></p>
<span style="font-size: 20px; color: #800000;"><strong>[ninja_form id=1]</strong></span>
<a href='https://imjusticemarketing.com/marketing-with-intent/?feed_id=775'>https://imjusticemarketing.com/marketing-with-intent/?feed_id=775</a><style>[class^='wp-image']{width:100%;height:auto;}</style><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-23807992329496710712023-01-28T05:19:00.001-05:002023-01-28T05:19:29.198-05:00Why Do So Many KEEP Failing At Marketing And Advertising ...<img src='https://www.imjusticemarketing.com/wp-content/uploads/2023/01/Success-with-strategy.jpg'>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-family: 'Alfa Slab One'; font-size: 32px;">And, Very Few Will Actually Know Why That Is ...</span></p>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-family: 'Alfa Slab One'; font-size: 22px; color: #064706;">Will You Be One of the Lucky Ones To Not Only Discover Why, But Actually Do Something About It?”</span></p>
<span class="font-effect-letterpress" style="font-family: 'Concert One'; font-size: 20px; color: #064706;">Everyone who’s ever succeeded to CRUSH their competition and dominate their market know the secrets ... The answers or solutions ... And NOW, you can discover them too …</span>
<em><strong><span style="font-family: Signika; font-size: 16px; color: #000000;">Dear Business Owner/Entrepreneur/Professional//Friend,</span></strong></em>
<span style="font-family: Signika; font-size: 16px; color: #000000;">It’s depressing, isn’t it? ... A large number of eager and hopeful Small Business Owners will spend their hard-earned money trying to get more revenue and profits this year, but very few will succeed ...</span>
<span style="font-family: Signika; font-size: 16px; color: #000000;">Some people will pick up a couple of calls here and there, some will get a handful of deals. A few others will enjoy doing more business, but at the expense of massive discounts and being beat up by the "price-shoppers". But nearly everyone else will fail because of many reasons that are not known, not discussed, and especially never "sold" ...</span>
<span style="font-family: Signika; font-size: 16px; color: #000000;">Maybe it’s even happened to you already. You start to try and beef up your awareness, traffic, and prospects, but you end up getting undesirable results instead. Or perhaps you try to obtain another benefit or result by spending more, or consulting with who you believe is very smart, clever, and has your best interest at heart, but this futile effort turns out poorly too ... </span>
<span style="font-family: Signika; font-size: 16px; color: #000000;">Sadly, there are even those who spend time on Social Media threads asking for tips and help from those who could care less about them and their success ... They throw some regular, common, and overused information in there, and most likely just to get noticed ... But, there is no REAL value, and no real thorough explanations about any of it ... </span>
<p style="text-align: center;"><span class="font-effect-emboss" style="font-size: 18px;"><strong><span style="font-family: Signika; color: #000000;">It’s frustrating. It’s humiliating. It’s exhausting. It's costly. </span></strong></span></p>
<span style="font-family: Signika; font-size: 16px; color: #000000;">And sometimes it feels like no matter how much time/money you spend, how many times you try, or whatever you do, you’re just not getting the results you really want. Listen, if you’ve ever felt like this, let just reassure you that you’re not the only one. And let me also tell you that <strong>it’s not your fault</strong> if you keep trying these things, and continue with the "hope" ... </span>
<span style="font-family: Signika; font-size: 16px; color: #000000;">You see, the reason why you can’t get a desirable result, is because those who sell, are not giving you the right information. I mean think about it ... They are Salespeople either on their own, or with an Agency ... ALL they have is a small menu of services ... 3, 4, 5, and maybe 6 <strong>out of 100 Strategies and 100 Tactics</strong> ... A lot of the time, JUST ONE!</span>
<em><span class="font-effect-letterpress" style="font-family: 'Concert One'; font-size: 26px; color: #064706;">Are you aware of that? …</span></em>
<span class="font-effect-letterpress" style="font-family: 'Concert One'; font-size: 20px; color: #064706;">If you had the Marketing Strategies like the ultra successful businesses, then you’d get fantastic results too …</span>
<span style="font-family: Signika; font-size: 16px; color: #000000;">Ahh, to be so lucky.</span>
<span style="font-family: Signika; font-size: 16px; color: #000000;">But you weren’t born with the same Business Mind and Marketing expertise that the most successful Business Coaches in the world have. You don’t have the time, patience, want, extra money, or care to learn, research, and study the best strategies that bring the best results to most businesses worldwide. You probably don’t even have any idea who to trust or where to start ... And rightfully so, because you have your own profession or skill you spend most of your time trying to perfect ... It's what you do, your specialty, your passion ...</span>
<span style="font-family: Signika; font-size: 16px; color: #000000;">So it’s no wonder that your typical Salesperson or Agency don’t give you the results you are looking and hoping for. It’s no wonder that so many have bad things to say about "Marketing" or "Advertising". Or, they blame the Social platforms, the website builder, or are just struggling or stuck, and really don't know what to do about it ... Even worse, they believe it's as good as it's going to get, and it is what it is ...</span>
<p style="text-align: center;"><span class="font-effect-emboss font-effect-letterpress" style="font-family: Bangers; color: #0000ff; font-size: 32px;">... Until now, that is ...</span></p>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-family: Bangers; color: #0000ff; font-size: 32px;">And nothing could be further from the truth!</span></p>
<span style="font-family: Signika; font-size: 16px; color: #000000;">Introducing IMJustice Marketing, and Dave Smith – the first Business Coach and Marketing Strategist to create specific beneficial products and services that NOBODY else has, or offers!</span>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-size: 26px; font-family: Skranji;">That’s right, now you too can get these world class strategies & tactics, even if you don't have an endless amount of funds to acquire them, or already have your Marketing & Advertising spoken for !!!</span></p>
<span style="font-family: Signika; font-size: 16px; color: #000000;">It seems a little hard to believe, doesn’t it? After all, you’ve tried Marketing or Advertising before, but you’re not really any better off than before. So it feels like too much to hope for to believe that this really could be the solution to building the business of your dreams ...</span>
<span style="font-family: Signika; font-size: 16px; color: #000000;">But this tested and proven information is unlike any you’ve ever tried before (most likely). That’s because I have no quotas, no shortlist of a menu, and I am not a "tactical" promoter (tactics being the many methods everyone is familiar with). </span>
<strong><span style="font-family: Signika; font-size: 16px; color: #000000;">And if we did business together, you’ll:</span></strong>
<span style="font-family: Signika; font-size: 16px; color: #064706;">• <em>Discover the REAL Professional help that will give you the best chance on achieving your goals and dreams!</em></span>
<span style="color: #064706; font-family: Signika; font-size: 16px;"><em>• You'll finally learn the fundamentals required to successfully Market a business and attract as many new clients as you can handle!</em></span>
<span style="color: #064706; font-family: Signika; font-size: 16px;"><em>• Plus you’ll have the ability to generate immediate cash flow and generate all the qualified leads you want!</em></span>
<span style="font-family: Signika; font-size: 16px; color: #000000;">I know, these sound like bold claims. But I’ve used (and have witnessed) these strategies transform businesses and lives worldwide. I’ve shared these same strategies with countless others so that they could finally break through the noise, and grow bigger and better than ever. And I know these little-known Strategic Marketing secrets will work for you too ...</span>
<span class="font-effect-letterpress" style="color: #064706;"><em><span style="font-family: 'Concert One'; font-size: 26px;">Now it’s your turn to get results …</span></em></span>
<span class="font-effect-letterpress" style="font-family: 'Concert One'; font-size: 20px; color: #064706;">Are YOU ready to double or even triple your revenue?</span>
<strong><span style="font-family: Signika; font-size: 16px; color: #000000;">Here’s a sneak peek:</span></strong>
<span style="color: #064706;"><em><span style="font-family: Signika; font-size: 16px;">• You’ll learn how to make Marketing & Advertising work for your business!</span></em></span>
<span style="color: #064706;"><em><span style="font-family: Signika; font-size: 16px;">• You’ll discover the power of Strategic Alliances! (Often ignored or misunderstood)</span></em></span>
<span style="color: #064706;"><em><span style="font-family: Signika; font-size: 16px;">• You'll learn 3 strategies that typically never fail to explode profits!</span></em></span>
<span style="color: #064706;"><em><span style="font-family: Signika; font-size: 16px;">• How to expand your products or services to increase customer revenue!</span></em></span>
<span style="color: #064706;"><em><span style="font-family: Signika; font-size: 16px;">• You’ll discover what DRIP Campaigns do, and how to automate them!</span></em></span>
<span style="color: #064706;"><em><span style="font-family: Signika; font-size: 16px;">• Are you making any of these critical Marketing or Advertising mistakes?</span></em></span>
<span style="color: #064706;"><em><span style="font-family: Signika; font-size: 16px;">• You’ll find out how to cut costs and unnecessary expenses!</span></em></span>
<span style="color: #064706;"><em><span style="font-family: Signika; font-size: 16px;">• You’ll learn Market-Dominating and Competition-Crushing Marketing!</span></em></span>
<span style="font-size: 16px; font-family: Signika; color: #000000;"><strong>
<span style="font-size: 18px;">And much, much more. </span></strong></span>
<span style="font-family: Signika; font-size: 18px; color: #000000;"><strong>You’ll know everything you need to know about why most get Marketing and Advertising their business totally and completely wrong – guaranteed!</strong></span>
<p style="text-align: left;"><strong><span style="font-family: Signika; font-size: 20px;">I offer </span></strong></p>
<ul>
<li style="text-align: left;"><strong><span style="font-family: Signika; font-size: 20px;"><a href="https://rebrand.ly/IMJBusinessCoaching" target="_blank" rel="noopener"><span style="color: #0000ff;">Business Coaching</span></a>, </span></strong></li>
<li style="text-align: left;"><strong><span style="font-family: Signika; font-size: 20px;"><a href="https://rebrand.ly/IMJStrategySession" target="_blank" rel="noopener"><span style="color: #0000ff;">Strategy Sessions</span></a>,</span></strong></li>
<li style="text-align: left;"><strong><span style="font-family: Signika; font-size: 20px;"><a href="https://rebrand.ly/IMJBusinessPlans" target="_blank" rel="noopener"><span style="color: #0000ff;">Business Plans</span></a>, </span></strong></li>
<li style="text-align: left;"><strong><span style="font-family: Signika; font-size: 20px;"><a href="https://rebrand.ly/IMJPackages" target="_blank" rel="noopener"><span style="color: #0000ff;">The Packages</span></a>, </span></strong></li>
<li style="text-align: left;"><strong><span style="font-family: Signika; font-size: 20px;"><a href="https://rebrand.ly/TheSoftware" target="_blank" rel="noopener"><span style="color: #0000ff;">The Software</span></a>,
</span></strong><strong><span style="font-family: Signika; font-size: 20px;">
<a href="https://rebrand.ly/IMJBonus" target="_blank" rel="noopener"><span style="color: #ff0000;">MY BONUS</span></a>, and if nothing is in the cards for you at this time,
and my <a href="https://rebrand.ly/GrowthSecrets" target="_blank" rel="noopener"><span style="color: #ff0000;">FREE Subscription</span></a> that gives you a great inside
sneak peek at what is often never discussed, taught, or sold ...</span></strong></li>
</ul>
<p style="text-align: center;"><span class="font-effect-neon-lights" style="font-size: 32px; color: #000000;"><strong><span style="font-family: 'Rock Salt';">Here's To Your Success!</span></strong></span></p>
<p style="text-align: center;"><span style="color: #0000ff;">[ninja_form id=1]</span></p>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-family: 'Seaweed Script'; font-size: 48px; color: #064706;">Dave Smith</span>
<span class="font-effect-letterpress" style="font-family: 'Russo One'; font-size: 32px; color: #000000;">IMJustice Marketing</span></p>
<span style="font-family: 'Russo One'; font-size: 20px; color: #064706;">Dave@IMJusticeMarketing.com</span>
<span style="font-family: 'Russo One'; font-size: 20px; color: #064706;">(321) 622-5756</span>
<a href='https://imjusticemarketing.com/why-do-so-many-keep-failing-at-marketing-and-advertising/?feed_id=752'>https://imjusticemarketing.com/why-do-so-many-keep-failing-at-marketing-and-advertising/?feed_id=752</a><style>[class^='wp-image']{width:100%;height:auto;}</style><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-91680251491412805662023-01-19T10:51:00.001-05:002023-01-19T10:51:27.638-05:00The Crux of The Problem With Marketing Today<img src='https://www.imjusticemarketing.com/wp-content/uploads/2021/10/Strategic-Marketing-Success.jpg'>
<p style="text-align: center;"><span class="font-effect-letterpress" style="color: #333399;"><strong><span style="font-family: 'Cantora One'; font-size: 24px;">What Most In Business (and even Marketing) Don't Know</span></strong></span></p>
<span style="font-family: 'Cantora One'; font-size: 17px;">All of us alive today, with no exceptions, grew up in an era where almost all the A</span><span style="font-family: 'Cantora One'; font-size: 17px;">dvertising you have ever seen or heard is a product of the era of the <strong>brand-</strong></span><span style="font-family: 'Cantora One'; font-size: 17px;"><strong>builders</strong>. Over time, we have all become conditioned as to what constitutes a </span><span style="font-family: 'Cantora One'; font-size: 17px;">good advertisement. We learned the fundamental pattern for what to put into a </span><span style="font-family: 'Cantora One'; font-size: 17px;">commercial. We learned about slogans and jingles and being funny. We learned </span><span style="font-family: 'Cantora One'; font-size: 17px;">that, in Marketing and Advertising, the <em>outside perception</em> no longer must reflect </span><span style="font-family: 'Cantora One'; font-size: 17px;">the<em> inside reality</em>. Let me state what I say regularly when talking about Marketing & Advertising strategy and success</span><span style="font-family: 'Cantora One'; font-size: 17px;">.</span>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-family: 'Carter One'; font-size: 20px;">Everything you have ever learned about generating leads and</span>
<span class="font-effect-letterpress" style="font-family: 'Carter One'; font-size: 20px;">growing your business is wrong. And now you know why.</span></p>
<span style="font-family: 'Cantora One'; font-size: 17px;">And because of this new breed of Advertising, jargon has now started to </span><span style="font-family: 'Cantora One'; font-size: 17px;">dominate ALL Marketing and Advertising. Think of jargon as words or phrases </span><span style="font-family: 'Cantora One'; font-size: 17px;">that are drearily commonplace and predictable ... that lack power to evoke </span><span style="font-family: 'Cantora One'; font-size: 17px;">interest through overuse or repetition ... and that are nevertheless stated as if </span><span style="font-family: 'Cantora One'; font-size: 17px;">they were original or significant. </span><span style="font-family: 'Cantora One'; font-size: 17px;">In Advertising, you see and hear jargon (and platitudes) all day. </span>
<span style="font-family: 'Cantora One'; font-size: 17px;">Since businesses only have 30 seconds to try to convey what makes them special, </span><span style="font-family: 'Cantora One'; font-size: 17px;">they lump everything into jargon such as “largest selection”, “most professional”, </span><span style="font-family: 'Cantora One'; font-size: 17px;">“lowest prices”, “highest quality”, “best service”, “fastest”, “most convenient”, </span><span style="font-family: 'Cantora One'; font-size: 17px;">“largest in the state”, “more honest”, “we're the experts”, “we specialize”, “works </span><span style="font-family: 'Cantora One'; font-size: 17px;">harder”, “gets the job done right the first time”, and “been in business for 1,000 </span><span style="font-family: 'Cantora One'; font-size: 17px;">years”.</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">Now listen, I am not saying that you should not be those kinds of things. Those </span><span style="font-family: 'Cantora One'; font-size: 17px;">make up the foundation you want to use to build your <em>inside reality</em> on. <em><strong>But </strong></em></span><span style="font-family: 'Cantora One'; font-size: 17px;"><em><strong>consider this.</strong></em> If my Marketing says that I offer high quality and great service, </span><span style="font-family: 'Cantora One'; font-size: 17px;">isn't that drearily commonplace and predictable? Doesn't it lack power to evoke </span><span style="font-family: 'Cantora One'; font-size: 17px;">interest through overuse or repetition? Isn't it nevertheless stated as though it </span><span style="font-family: 'Cantora One'; font-size: 17px;">were original and significant? Does my<em> inside reality</em>, what really makes me good </span><span style="font-family: 'Cantora One'; font-size: 17px;">at what I do -- does that really shine through? Can you tell specifically what makes </span><span style="font-family: 'Cantora One'; font-size: 17px;">me valuable to the marketplace when I say, “highest quality” or “best service”?</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">You simply cannot describe, demonstrate, exhibit, reveal, or display your inside </span><span style="font-family: 'Cantora One'; font-size: 17px;">reality using jargon. <strong>It is impossible!</strong> And unfortunately, the result is an <em>outside </em></span><span style="font-family: 'Cantora One'; font-size: 17px;"><em>perception</em> that you are no different than anyone else. There is absolutely no </span><span style="font-family: 'Cantora One'; font-size: 17px;">distinction, no separation, and no differentiation. You just flat-out can't make </span><span style="font-family: 'Cantora One'; font-size: 17px;">your <em>inside reality</em> and <em>outside perception</em> match up when you use jargon like this.</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">Most businesses discover </span><span style="font-family: 'Cantora One'; font-size: 17px;">that they run high on the jargon meter. You may find that your <em>inside reality</em>, </span><span style="font-family: 'Cantora One'; font-size: 17px;">excellent as it may be, is nowhere to be found in your Marketing messaging. </span><span style="font-family: 'Cantora One'; font-size: 17px;">It is all but lost in a sea of jargon and completely invisible to your prospects. Is </span><span style="font-family: 'Cantora One'; font-size: 17px;">this making sense to you? </span><span style="font-family: 'Cantora One'; font-size: 17px;">Is it evident that this might be a problem for you now, and a tremendous </span><span style="font-family: 'Cantora One'; font-size: 17px;">competitive advantage if you could figure out how to fix this for your own </span><span style="font-family: 'Cantora One'; font-size: 17px;">business? </span>
<span style="font-family: 'Cantora One'; font-size: 17px;">I can show you how to fix this. I explain how you can follow </span><span style="font-family: 'Cantora One'; font-size: 17px;">a very simple process (Equation), and when you do, </span><span style="font-family: 'Cantora One'; font-size: 17px;">you will eliminate jargon forever. I teach how to become a </span><span style="font-family: 'Cantora One'; font-size: 17px;">communications powerhouse, make your <em>outside perception</em> become an excellent </span><span style="font-family: 'Cantora One'; font-size: 17px;">reflection of your <em>inside reality</em>, and finally help you to begin to get the results from your </span><span style="font-family: 'Cantora One'; font-size: 17px;">Marketing that you should be getting.</span>
<span class="font-effect-letterpress" style="font-size: 24px; color: #333399;"><span style="font-family: 'Cantora One';"><strong>This Equation has four main components ...</strong> </span><span style="font-family: 'Cantora One';"> </span></span>
<span style="font-family: 'Cantora One'; font-size: 17px;">The first component </span><span style="font-family: 'Cantora One'; font-size: 17px;">is to <strong>Interrupt</strong>. This is simply the process of getting </span><span style="font-family: 'Cantora One'; font-size: 17px;">qualified prospects to pay attention to your Marketing. This is often accomplished </span><span style="font-family: 'Cantora One'; font-size: 17px;">by affecting the prospect emotionally. Sounds simple enough, doesn't it? </span><span style="font-family: 'Cantora One'; font-size: 17px;">Unfortunately, it is a lot more difficult to pull this off in real life, unless you </span><span style="font-family: 'Cantora One'; font-size: 17px;">understand what marketing is, and what it's supposed to do.</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">The second component is to get them <strong>Engaged</strong>. Once the prospect is interrupted, it is critical </span><span style="font-family: 'Cantora One'; font-size: 17px;">to give them the promise that information is forthcoming that will help them</span><span style="font-family: 'Cantora One'; font-size: 17px;"> make the best decision possible or, in other words, facilitate their </span><span style="font-family: 'Cantora One'; font-size: 17px;">decision-making process. This is also best accomplished on an emotional level.</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">The third component is to <strong>Educate</strong>. Once you have interrupted and engaged them</span><span style="font-family: 'Cantora One'; font-size: 17px;">, you must give information that allows them to logically </span><span style="font-family: 'Cantora One'; font-size: 17px;">understand how and why you solved that emotional problem. This is </span><span style="font-family: 'Cantora One'; font-size: 17px;">accomplished by giving detailed, quantifiable, specific, inside-reality-revealing </span><span style="font-family: 'Cantora One'; font-size: 17px;">information. This turns the corner from an emotional sell – remember ... you </span><span style="font-family: 'Cantora One'; font-size: 17px;">interrupted and engaged them based on emotional hot buttons -- to a logical </span><span style="font-family: 'Cantora One'; font-size: 17px;">sell. This is easy to do if you just follow this Marketing Equation.</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">And the fourth and final component of this equation is <strong>The Offer</strong>. </span><span style="font-family: 'Cantora One'; font-size: 17px;">Now, they have been interrupted based on problems that are important </span><span style="font-family: 'Cantora One'; font-size: 17px;">to them emotionally, engaged by the promise of a solution to that emotional </span><span style="font-family: 'Cantora One'; font-size: 17px;">problem, and they have examined the educational information that makes </span><span style="font-family: 'Cantora One'; font-size: 17px;">your solution to that emotional problem real and believable.</span>
<strong><span style="font-family: 'Cantora One'; font-size: 17px;">So, the last step is for you to give that prospect a low, or better yet, NO risk way </span><span style="font-family: 'Cantora One'; font-size: 17px;">for them to take the next step in the sales process. </span></strong>
<span style="font-family: 'Cantora One'; font-size: 17px;">This can be accomplished by </span><span style="font-family: 'Cantora One'; font-size: 17px;">offering a free marketing tool, such as a report, brochure, seminar, audio, video, </span><span style="font-family: 'Cantora One'; font-size: 17px;">or something similar, that educates them even more, so the prospect feels in </span><span style="font-family: 'Cantora One'; font-size: 17px;">complete control of the decision-making process. </span><span style="font-family: 'Cantora One'; font-size: 17px;">This Equation follows the formula for what Marketing is supposed to </span><span style="font-family: 'Cantora One'; font-size: 17px;">do in the first place. In fact, at this point, you can simply say that Marketing's job </span><span style="font-family: 'Cantora One'; font-size: 17px;">is to interrupt, engage, educate, and offer.</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">I discuss often, that if you want to know why Jane Doe buys what Jane Doe buys, </span><span style="font-family: 'Cantora One'; font-size: 17px;">you have got to see the world through Jane Doe's eyes ... Well, I would submit to </span><span style="font-family: 'Cantora One'; font-size: 17px;">you that if you wanted to know what Jane Doe sees, you better first understand </span><span style="font-family: 'Cantora One'; font-size: 17px;">how Jane Doe's brain works, how it processes information, and makes decisions.</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">To understand this process, there are 3 major concepts that I teach. Three </span><span style="font-family: 'Cantora One'; font-size: 17px;">concepts that no one else in the world of Marketing understands, but three </span><span style="font-family: 'Cantora One'; font-size: 17px;">concepts that will make all the difference in the world in your Marketing's </span><span style="font-family: 'Cantora One'; font-size: 17px;">effectiveness and, more importantly, in your company's profitability. </span><span style="font-family: 'Cantora One'; font-size: 17px;">It is about how the brain actually works when it comes to visualization and </span><span style="font-family: 'Cantora One'; font-size: 17px;">Marketing. But as I said, that is an entire lesson all in itself ...</span>
<span class="font-effect-letterpress" style="font-size: 24px;"><strong><span style="font-family: 'Cantora One';"><span style="color: #333399;">So, what does all this have to do with Marketing then?</span>
</span></strong></span>
<span style="font-family: 'Cantora One'; font-size: 17px;"><em><strong>The short answer is everything.</strong></em> Understanding what wakes people up so they pay </span><span style="font-family: 'Cantora One'; font-size: 17px;">attention is what's going to get a Marketing message past the “interrupt” stage </span><span style="font-family: 'Cantora One'; font-size: 17px;">and onto the “engage" stage. And when we engage our prospect, we have just </span><span style="font-family: 'Cantora One'; font-size: 17px;">increased our chances of selling to them by 1000%! This is going to solve the </span><span style="font-family: 'Cantora One'; font-size: 17px;">problem that every other Marketer has not been able to figure out, which is not </span><span style="font-family: 'Cantora One'; font-size: 17px;">just getting them interrupted but also getting them engaged, not just finding any </span><span style="font-family: 'Cantora One'; font-size: 17px;">old activator, but finding the right activator that is in everyone's brain.</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">Any idiot can simply interrupt people, in fact, that is VERY easy to do. The so-</span><span style="font-family: 'Cantora One'; font-size: 17px;">called Marketing gurus do it all the time. They prefer to </span><span style="font-family: 'Cantora One'; font-size: 17px;">use activators that are based on things that are familiar and unusual because they </span><span style="font-family: 'Cantora One'; font-size: 17px;">are the easiest to pull off.</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">Have you ever noticed how many kinds of animals you see in advertising? That's </span><span style="font-family: 'Cantora One'; font-size: 17px;">because animals are familiar and likable, and the idea is that those animals will </span><span style="font-family: 'Cantora One'; font-size: 17px;">interrupt you by poking your conscious brain when they're detected by your </span><span style="font-family: 'Cantora One'; font-size: 17px;">reticular activator (long story cut short). Aflac has the duck, Geico has the Gecko, and Coke has its polar </span><span style="font-family: 'Cantora One'; font-size: 17px;">bears. You constantly see dancing elephants, talking dogs and finicky cats.</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">All these animals have good interim value based on their familiarity. That is also </span><span style="font-family: 'Cantora One'; font-size: 17px;">the major reason that big advertisers use celebrities: familiarity. And what about </span><span style="font-family: 'Cantora One'; font-size: 17px;">activators based on unusual things? Well ... that is what creativity is all about. </span><span style="font-family: 'Cantora One'; font-size: 17px;">Creativity's main purpose in Advertising is to dream up something so weird, so </span><span style="font-family: 'Cantora One'; font-size: 17px;">strange, so shocking, so unusual that it'll snap you out of "downtime" and into </span><span style="font-family: 'Cantora One'; font-size: 17px;">uptime, otherwise known as “interrupt”. <strong><em>But here's the key, here's what no one </em></strong></span><strong><em><span style="font-family: 'Cantora One'; font-size: 17px;">else seems to understand, and is crucial</span><span style="font-family: 'Cantora One'; font-size: 17px;">.</span></em></strong>
<p style="text-align: center;"><span style="color: #333399;"><span style="font-family: 'Carter One'; font-size: 20px;">Once the brain is activated, once it has been broken out of "</span><span style="font-family: 'Carter One'; font-size: 20px;">downtime" </span><span style="font-family: 'Carter One'; font-size: 20px;">and into "uptime" alert mode, it wants to be </span><span style="font-family: 'Carter One'; font-size: 20px;">engaged. So, it immediately and subconsciously searches </span><span style="font-family: 'Carter One'; font-size: 20px;">for additional, clarifying information. The brain wants to </span><span style="font-family: 'Carter One'; font-size: 20px;">know, “Hey! What's this all about? How does this affect </span><span style="font-family: 'Carter One'; font-size: 20px;">me? Do I need to do anything about this?”</span></span></p>
<span style="font-family: 'Cantora One'; font-size: 17px;">Literally on a subconscious level, the brain goes on a fact-finding mission. </span><span style="font-family: 'Cantora One'; font-size: 17px;">The bottom line is the brain wants to know, <strong><em>“How is this important and </em></strong></span><strong><em><span style="font-family: 'Cantora One'; font-size: 17px;">relevant to me? Should I allocate any conscious bandwidth to this?” </span></em></strong><span style="font-family: 'Cantora One'; font-size: 17px;">So, it searches for additional facts. If it finds them, it will become engaged. </span><span style="font-family: 'Cantora One'; font-size: 17px;">If not, it will quickly revert into "downtime". I</span><span style="font-family: 'Cantora One'; font-size: 17px;"> call these important, relevant issues <strong>“hot buttons”</strong> ...</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">Now, here is the key point in all of this, and one that none </span><span style="font-family: 'Cantora One'; font-size: 17px;">of the big ad agencies understand, but one that you need </span><span style="font-family: 'Cantora One'; font-size: 17px;">to know in order to make this all work for you.</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">The "activators" that are used to <em><strong>interrupt</strong></em> the prospect must be based on a </span><span style="font-family: 'Cantora One'; font-size: 17px;">relevant hot button. If not, the prospect will momentarily be interrupted, but </span><span style="font-family: 'Cantora One'; font-size: 17px;">will quickly revert from "uptime" back into "downtime". This is what I call “false </span><span style="font-family: 'Cantora One'; font-size: 17px;">uptime”.</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">Have you ever heard someone call out your name in a crowded room? That </span><span style="font-family: 'Cantora One'; font-size: 17px;">IMMEDIATELY interrupts you because your name is familiar. But when you turn </span><span style="font-family: 'Cantora One'; font-size: 17px;">around to see who it was that was calling you, you realize, “Oops, they were </span><span style="font-family: 'Cantora One'; font-size: 17px;">actually calling out to someone else with my name”. Your name is an activator, </span><span style="font-family: 'Cantora One'; font-size: 17px;">but because in that situation your name was not important or relevant to you, </span><span style="font-family: 'Cantora One'; font-size: 17px;">it did not engage you. You quickly reverted right back to downtime. That is called </span><span style="font-family: 'Cantora One'; font-size: 17px;">false uptime.</span>
<span class="font-effect-letterpress" style="font-size: 22px;"><strong><span style="font-family: 'Cantora One';"><span style="color: #333399; font-size: 24px;">This happens in Marketing and Advertising all the time ...</span></span></strong></span>
<span style="font-family: 'Cantora One'; font-size: 17px;">Most Marketing interrupts, but it does not engage. Just like Tiger Woods and and the </span><span style="font-family: 'Cantora One'; font-size: 17px;">Buick commercial: He's famous, and you like golf, so it captures your attention; it interrupts </span><span style="font-family: 'Cantora One'; font-size: 17px;">you. But when you find out that it is not based on anything that's important to </span><span style="font-family: 'Cantora One'; font-size: 17px;">you, when there's nothing relevant, nothing that solves some problem that you </span><span style="font-family: 'Cantora One'; font-size: 17px;">have, you quickly revert to downtime.</span>
<span style="font-family: 'Cantora One'; font-size: 17px;">You have been conditioned to believe that, as long as you've interrupted the </span><span style="font-family: 'Cantora One'; font-size: 17px;">prospect, that's it! That is good enough! The job is done. But you must realize </span><span style="font-family: 'Cantora One'; font-size: 17px;">that if you only interrupt the prospect, that is only one fourth of this crucial Marketing E</span><span style="font-family: 'Cantora One'; font-size: 17px;">quation.</span>
<span class="font-effect-letterpress" style="font-family: 'Cantora One'; font-size: 24px;"><strong>This is one of the things that almost no one understands, and one of the main reasons everything you have ever learned about Marketing is wrong.</strong></span>
<span style="font-size: 20px; color: #333399;"><strong>[ninja_form id=2]</strong></span>
<a href='https://imjusticemarketing.com/the-crux-of-the-problem-with-marketing-today/?feed_id=729'>https://imjusticemarketing.com/the-crux-of-the-problem-with-marketing-today/?feed_id=729</a><style>[class^='wp-image']{width:100%;height:auto;}</style><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-40330056809378311912023-01-08T16:53:00.005-05:002023-01-08T16:54:43.182-05:00Have You Considered What You May Be Missing Out On?<p><span face="Proxima-Nova, helvetica, arial, sans-serif" style="background-color: black; font-size: 16px;">Many Small Business Owners, Professionals, and Entrepreneurs may not really know much about a Business Coach, or what they bring to a business ... </span></p><span style="background-color: black;"><span face="Proxima-Nova, helvetica, arial, sans-serif" style="font-size: 16px;"></span><br style="--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-color: #fff; --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-offset-width: 0px; --tw-ring-shadow: 0 0 #0000; --tw-rotate: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-shadow-colored: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-skew-x: 0; --tw-skew-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; box-sizing: border-box; font-family: Proxima-Nova, helvetica, arial, sans-serif; font-size: 16px; outline: none;" /><span face="Proxima-Nova, helvetica, arial, sans-serif" style="font-size: 16px;">One thing they DON'T do, is sell you Marketing "tactics" or methods ... They focus on the Strategic side, and this is where the big growth gains happen for any business ...</span></span><div><span face="Proxima-Nova, helvetica, arial, sans-serif"><br /></span><div><span face="Proxima-Nova, helvetica, arial, sans-serif" style="background-color: white; font-size: 16px;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdQNKz8M3q6p4GtDhShLdjDyJhPf68gxYEBJH5Ny52pVORrcd3aYlyILbn4KbiAONYm2-7QJVaptB-9YC5yY_IaaXyRJz7lejlzFZZ3SgGIWmbzuEokh0CHrr3TiMhyMvHEgHeRPfP5AUv_49cWzJYjK9jz61BN-NpELwu69n_rRRjkfSa2iDFvHkBRQ/s1200/lightning%20blank%20w%20logo.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdQNKz8M3q6p4GtDhShLdjDyJhPf68gxYEBJH5Ny52pVORrcd3aYlyILbn4KbiAONYm2-7QJVaptB-9YC5yY_IaaXyRJz7lejlzFZZ3SgGIWmbzuEokh0CHrr3TiMhyMvHEgHeRPfP5AUv_49cWzJYjK9jz61BN-NpELwu69n_rRRjkfSa2iDFvHkBRQ/w640-h336/lightning%20blank%20w%20logo.png" width="640" /></a></div><br /><span face="Proxima-Nova, helvetica, arial, sans-serif" style="background-color: white; font-size: 16px;"><br /></span></div></div><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-33800718050303464982022-12-28T17:47:00.005-05:002023-01-05T15:12:45.969-05:00Strategy vs Tactics<p> </p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfOvGTrzPoX4NWPKzQlyJOiRlZu942liocYcuQ7gobqZqhtLCx01unMQ7oWZo6fS6Fn3VfITZ91k_oD2044M7CAqZCahq3xCI9ozSxEa4UK2T0f9-rksqYqDIZAmzH0AW0dXjpGUmQR3aIpeyMtaV4Txw9JO9KwDzGEgXONuJt--fT95erUfssR3i-Zw/s1200/template%20(1).png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="627" data-original-width="1200" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfOvGTrzPoX4NWPKzQlyJOiRlZu942liocYcuQ7gobqZqhtLCx01unMQ7oWZo6fS6Fn3VfITZ91k_oD2044M7CAqZCahq3xCI9ozSxEa4UK2T0f9-rksqYqDIZAmzH0AW0dXjpGUmQR3aIpeyMtaV4Txw9JO9KwDzGEgXONuJt--fT95erUfssR3i-Zw/w400-h209/template%20(1).png" width="400" /></a></div><br /><p></p><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 3.2rem 0px; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span><span style="background-color: black; color: white;"><span style="border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><b>Tactics and Strategy</b></span> are often ignored or not discussed as if it really means anything. But while the two words may be glossed over, they mean different things, especially in Marketing. And without a doubt, the distinction is crucial. <b><span style="font-size: var(--font-size-large);">The S</span><span style="border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-style: var(--artdeco-reset-typography-font-style-italic); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);">trategy</span></span></b><span style="font-size: var(--font-size-large);"> </span><span style="font-size: var(--font-size-large);">is the direction towards the goal.</span><span style="font-size: var(--font-size-large);"> </span><span style="border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-style: var(--artdeco-reset-typography-font-style-italic); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><b>Tactics</b></span></span><span style="font-size: var(--font-size-large);"> </span><span style="font-size: var(--font-size-large);">are the action taken to support the strategy. Strategy refers to the plan to achieve a goal while the Tactic is how you execute the plan.</span></span></span></p><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 3.2rem 0px; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;"><span style="color: white;">Marketing is the action a business takes to create eyeballs, attention, and awareness. When creating your Marketing or Business Plan, Strategic Marketing comes first because it deals with the big picture of what is appropriate and what, where, why, who, and how. It is a long-term goal that is broad. THEN, the Tactical planning consists of the actual process involved in growing your business, increasing revenue and profits, and improving your competitive position.</span></span></p><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 3.2rem 0px; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;"><span style="color: white;">Strategic Marketing and Tactical Marketing are not in opposition; they complement each other. Essentially, Strategic Marketing is the "plan" while Tactical Marketing is the action.</span></span></p><h2 class="reader-text-block__heading1" style="--artdeco-reset-typography_getfontsize: 3.2rem; --artdeco-reset-typography_getlineheight: 1.25; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; line-height: 1.33333; margin: 2.8rem 0px; outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black; color: white; font-size: medium;"><span style="border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-style: var(--artdeco-reset-typography-font-style-italic); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span class="tvm__text--legacy-publishing-emphasis" style="border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); text-decoration-line: underline; vertical-align: var(--artdeco-reset-base-vertical-align-baseline);">Let's dive in shall we</span></span></span><span style="border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"> ...</span></span></h2><div><h2 style="--artdeco-reset-typography_getfontsize: 3.2rem; --artdeco-reset-typography_getlineheight: 1.25; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: var(--font-size-xlarge); line-height: 1.33333; margin: 2.8rem 0px; outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); text-align: left; vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span class="tvm__text--legacy-publishing-emphasis" style="background-color: black; background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); text-decoration-line: underline; vertical-align: var(--artdeco-reset-base-vertical-align-baseline);">Strategic Marketing</span></span></h2><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 0px 0px 3.2rem; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;">To gain a competitive edge in Marketing or Advertising, you need a thorough understanding of your target customer’s demographics, psychographics, and decision-making process. You must be up-to-date on industry trends and your competitive position. Once you formulate your vision and goals, you need to develop a <span style="background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); font-weight: var(--artdeco-reset-typography-font-weight-bold); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-style: var(--artdeco-reset-typography-font-style-italic); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);">strategy</span></span> to achieve them ...</span></p><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 3.2rem 0px; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;">Strategy involves recognizing your strengths, your weaknesses, the opportunities there are and what you might be missing, and the threats presented by the niche or industry (called the SWOT Analysis, if you ever heard of that) ...</span></p><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 3.2rem 0px; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;">Your strategy doesn't have to be everything to everyone, or all encompassing. You can focus on an element at a time, fill in the gaps, and how you can gain your competitive advantage. Fulfilling the wants and needs of your target or ideal customers becomes your goal – your strategy.</span></p><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 3.2rem 0px; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;">Strategic Marketing considers the long-term goals of your business such as expansion, exploring new demographics, new psychographics, and how you can create more brand awareness. Therefore, with some insight, you need to analyze if you have adequate funds to realize your goals.</span></p></div><div><h2 class="reader-text-block__heading1" style="--artdeco-reset-typography_getfontsize: 3.2rem; --artdeco-reset-typography_getlineheight: 1.25; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: var(--font-size-xlarge); line-height: 1.33333; margin: 2.8rem 0px; outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); text-align: left; vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span class="tvm__text--legacy-publishing-emphasis" style="background-color: black; background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); text-decoration-line: underline; vertical-align: var(--artdeco-reset-base-vertical-align-baseline);">Tactical Marketing</span></span></h2><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 0px 0px 3.2rem; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;">While Strategic Marketing works on your goals, Tactical Marketing focuses on the details to achieve those goals. With a strategy in place, the actions or tactics needed to reach your goals can be set into motion.</span></p><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 3.2rem 0px; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;">Creating tactics to support your Marketing strategies involve detailed customer or client "personas". Only by knowing their demographics and psychographics, you can choose the right Marketing and Advertising, and determine what platforms or even types would be most effective. And consider "where" your target or ideal customers are, in that respect.</span></p><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 3.2rem 0px; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;">Tactical Marketing often involves how you generate leads, build a website, place ads, and follow up. It includes advertising, sales promotions, and other activities that directly support your "strategy". And because your Strategic Marketing includes establishing a budget, your Tactics should take into account your financial limitations in implementing these activities.</span></p><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 3.2rem 0px; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;">Strategic Marketing and Tactical Marketing work the best, side by side when deployed in combination. Your Marketing plan starts with a strategy and is followed by detailed tactics. The presence of both forms of Marketing and Advertising is essential to your success in business and in life ...</span></p></div><div><h1 style="--artdeco-reset-typography_getfontsize: 3.2rem; --artdeco-reset-typography_getlineheight: 1.25; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: var(--font-size-xlarge); line-height: 1.33333; margin: 2.8rem 0px; outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); text-align: left; vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black; background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);">But, which one will grow your business?</span></h1><h2 class="reader-text-block__heading1" style="--artdeco-reset-typography_getfontsize: 3.2rem; --artdeco-reset-typography_getlineheight: 1.25; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: var(--font-size-xlarge); font-weight: var(--font-weight-bold); line-height: 1.33333; margin: 2.8rem 0px; outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;"><span style="background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); font-weight: var(--artdeco-reset-typography-font-weight-bold); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"></span></span></h2><h2 class="reader-text-block__heading1" style="--artdeco-reset-typography_getfontsize: 3.2rem; --artdeco-reset-typography_getlineheight: 1.25; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: var(--font-size-xlarge); line-height: 1.33333; margin: 2.8rem 0px; outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); text-align: left; vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black; background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);">... Strategic Marketing ...</span></h2><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 0px 0px 3.2rem; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;">Most companies start with Tactical Marketing by choosing activities such as email, pay-per-click, SEO, social media, trade shows, etc. <span style="background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); font-weight: var(--artdeco-reset-typography-font-weight-bold); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);">That is a big mistake!</span></span></p><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 3.2rem 0px; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;">Starting with the "tactics" without first addressing "strategy", is like building a house without a blueprint. It's based on a strategy of <span style="background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); font-weight: var(--artdeco-reset-typography-font-weight-bold); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-style: var(--artdeco-reset-typography-font-style-italic); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);">hope</span></span> which is just about guaranteed to fail.</span></p><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 3.2rem 0px; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;">To get the highest impact on your Marketing and Advertising spend, start with strategy, then move to tactics. Strategy is the owners manual that drives growth. Ignoring strategy and starting with tactics is like jumping into a brand new vehicle, and trying to figure all of the controls out while you are driving. (I'm sure there are better analogies ... :) ... Maybe, like a Surgeon, operating on you JUST because you said you have a pain in your side ... And doing so WITHOUT any kind of diagnosis or discussing everything that needs to be discussed.</span></p></div><div><h2 class="reader-text-block__heading1" style="--artdeco-reset-typography_getfontsize: 3.2rem; --artdeco-reset-typography_getlineheight: 1.25; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", "Fira Sans", Ubuntu, Oxygen, "Oxygen Sans", Cantarell, "Droid Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Lucida Grande", Helvetica, Arial, sans-serif; font-size: var(--font-size-xlarge); line-height: 1.33333; margin: 2.8rem 0px; outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); text-align: left; vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span class="tvm__text--legacy-publishing-emphasis" style="background-color: black; background: var(--artdeco-reset-base-background-transparent); border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; font-size: var(--artdeco-reset-base-font-size-hundred-percent); margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); text-decoration-line: underline; vertical-align: var(--artdeco-reset-base-vertical-align-baseline);">In Conclusion</span></h2><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 0px 0px 3.2rem; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;">This Strategic Marketing methodology will let you FINALLY quit competing on price … and start selling your product or service for what they are really worth. You’ll drive in more leads … and often see an increase in your advertising response by 2 to more than 100 times. You’ll also convert a higher percentage of those leads … and make your salespeople into superstars. You’ll increase the amount of your average sale … and your list of clients that pay, stay and refer will increase significantly.</span></p><p class="reader-text-block__paragraph" style="--artdeco-reset-typography_getfontsize: 1.6rem; --artdeco-reset-typography_getlineheight: 1.5; border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; color: rgba(255, 255, 255, 0.9); font-family: "Source Serif Pro", serif; font-size: var(--font-size-large); line-height: 3.2rem; margin: 3.2rem 0px; padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><span style="background-color: black;">In short, you’ll get a bigger bang for your Marketing and Advertising buck. But maybe best of all, you will FINALLY have total control over your Marketing and Lead Generation results. And also, the future success of your business.</span></p></div><div><span style="background-color: black; color: white; font-size: medium;"><span style="border: var(--artdeco-reset-base-border-zero); box-sizing: inherit; margin: var(--artdeco-reset-base-margin-zero); outline: var(--artdeco-reset-base-outline-zero); padding: var(--artdeco-reset-base-padding-zero); vertical-align: var(--artdeco-reset-base-vertical-align-baseline);"><br /></span></span></div><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.comtag:blogger.com,1999:blog-930613961616777520.post-62606967405062435872022-12-26T17:17:00.001-05:002022-12-26T17:17:41.796-05:00Work To Your Strengths<img src='https://www.imjusticemarketing.com/wp-content/uploads/2021/02/big-city-skyline-1200-x-575-e1616375557224.jpg'>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-family: 'Lilita One'; font-size: 30px; color: #0000ff;"><strong><span style="font-size: 48px;">“Work To Your Strengths”</span>
</strong><span style="color: #000080; font-size: 32px;">(<em>one of my approaches</em>)</span></span></p>
<p style="text-align: center;"><span style="font-family: 'Port Lligat Sans'; font-size: 18px;">
<strong><span style="color: #000000; font-size: 20px;">We need to get honest and mark the spot where you stand today.</span></strong></span></p>
<p style="text-align: center;"><strong><span style="font-family: 'Port Lligat Sans'; color: #000000; font-size: 20px;">Think of that very important little red arrow on the map that says,
“You are Here”. I would do a complete and harsh inventory of your
strengths and weaknesses. Then draw these back to how they relate
to <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://strategies.imjusticemarketing.com/strategy-session" target="_blank" rel="noopener">your competition</a></span>.</span></strong></p>
<p style="text-align: center;"><a href="https://www.imjusticemarketing.com/wp-content/uploads/2022/12/problems.jpg"><img class="alignnone size-full wp-image-26673" src="https://www.imjusticemarketing.com/wp-content/uploads/2022/12/problems.jpg" alt="" width="640" height="352" /></a></p>
<p style="text-align: center;"><span class="font-effect-letterpress" style="font-family: 'Passion One'; font-size: 48px; color: #333399;">Here are some great areas
to start in your business:</span></p>
<p style="text-align: center;"><strong> </strong></p>
<p style="text-align: center;"><span style="font-size: 22px; color: #000000;"><strong><em>How do you currently generate revenue</em></strong></span>
(HINT: you’ll have 3 or less revenue-generating activities
and you’re not spending enough time on any of them)
How do you go about generating "leads" ... And nurture them ...</p>
<p style="text-align: center;"><span style="font-size: 22px; color: #000000;"><strong><em>Create a list of personal and business “assets"</em></strong></span>
Character, experience, expertise, contacts, and knowledge.</p>
<p style="text-align: center;"><span style="font-size: 22px; color: #000000;"><strong><em>Clearly define your Market-Dominating Position
</em></strong><span style="font-size: 14px;">If you don't know what this means, you better contact me like yesterday.
It's how you differentiate, and how you provide tremendous value.
</span></span></p>
<p style="text-align: center;"><span style="font-size: 22px; color: #000000;"><strong><em>What businesses benefit when you succeed</em></strong></span>
(If you renovate homes then the guy that sells you the wood benefits).
List these and think of Joint Venture Partnerships or Strategic Alliances.</p>
<p style="text-align: center;"><span style="font-size: 22px; color: #000000;"><strong><em>Detail your costs of generating a new client</em></strong></span>
and compare this number to the lifetime value of a client or customer.</p>
<p style="text-align: center;"><span style="font-size: 20px; color: #000000;"><strong><em>How do you generate referrals from existing clients
and at what point do you ask</em></strong></span>
(this should be done in a “high moment” [no I don’t mean getting stoned with
your clients] … as in just after success ... Investment Advisors are famous
for this … after an investing success, they get you on the phone and try to
get you to empty your bank account.</p>
<p style="text-align: center;"><span style="font-size: 22px; color: #000000;"><strong><em>What is your process for reactivating old clients?</em></strong></span>
I bet it doesn’t exist ... When this strategy works, you will be amazed</p>
<p style="text-align: center;"><span style="font-size: 22px; color: #000000;"><strong><em>How are you Up-Selling, Cross-Selling, or Down-Selling?</em></strong></span></p>
<p style="text-align: center;">Huge profit-generating strategies, that most just don't get involved with.
</p>
<p style="text-align: center;"><span style="font-size: 22px; color: #000000;"><strong><em>Study Client Retention over the past couple of years
and look for trends and ways to improve.</em></strong></span></p>
<p style="text-align: center;"><span style="font-family: 'Port Lligat Sans'; font-size: 20px; color: #000000;"><strong>Now think of what problem the above list helps you solve?</strong>
<strong><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://strategies.imjusticemarketing.com/strategy-session" target="_blank" rel="noopener">Successful business</a></span> is solving problems.</strong></span></p>
<p style="text-align: center;"><strong><span style="font-family: 'Port Lligat Sans'; font-size: 20px; color: #000000;">Businesses tend to operate very tactically and never get around to a
strategic game plan of identifying strengths. You need to know what
you are doing right and what you’re doing wrong in order to improve.</span></strong></p>
<p style="text-align: center;"><strong><span style="color: #ff6600;">[ninja_form id=1]</span></strong></p>
<a href='https://imjusticemarketing.com/work-to-your-strengths/?feed_id=710'>https://imjusticemarketing.com/work-to-your-strengths/?feed_id=710</a><style>[class^='wp-image']{width:100%;height:auto;}</style><div class="blogger-post-footer">IMJustice Marketing
Dave Smith
119 Lancha Circle, Unit 204,
Indian Harbour Beach, FL 32937
(321) 622-5756</div>IMJustice Marketinghttp://www.blogger.com/profile/03385863923781212337noreply@blogger.com